The Soccer Media Market in Canada is seeing gradual growth, influenced by factors such as increasing digitalization, growing interest in health among consumers, and the convenience of online services. These are impacting the current minimal growth rate of the market.
Customer preferences: As the popularity and accessibility of streaming services continue to rise, there has been a notable shift in consumer preferences towards online streaming of soccer matches. This is driven by the convenience and flexibility offered by these platforms, allowing individuals to watch matches on their own schedule and without the need for a cable subscription. Furthermore, as the younger demographic increasingly relies on digital platforms for content consumption, traditional television viewership for soccer matches is declining. This trend highlights the increasing importance of digital media in the soccer market, and the need for traditional broadcasters to adapt to these changing consumer preferences. With a growing interest in on-demand content, live streaming, and social media engagement, the demand for interactive and personalized viewing experiences is also on the rise.
Trends in the market: In Canada, the Soccer Media Market is experiencing a surge in digital viewership, with more fans turning to streaming services and social media platforms for live matches and highlights. This trend is expected to continue as the younger generation favors online content and over-the-top streaming services. Additionally, there has been a push for increased diversity and inclusivity in soccer media coverage, with a focus on promoting womens and lower league soccer. This could have significant implications for marketers and broadcasters, who may need to adjust their strategies to cater to these evolving trends.
Local special circumstances: In Canada, the Soccer Media Market is heavily influenced by the countrys significant multicultural population, with a strong focus on European and South American soccer leagues. Additionally, the Canadian governments support and investment in sports broadcasting and media has led to a high demand for soccer content among the population. Furthermore, the countrys geographic proximity to the United States allows for easy access to the highly influential US sports media market, creating a unique dynamic in the Canadian Soccer Media Market.
Underlying macroeconomic factors: The growth of the Soccer Media Market within the Sports Market market in Canada is influenced by macroeconomic factors such as consumer spending power, advertising and broadcasting regulations, and investments in the sports industry. Countries with strong economic growth and a high demand for sports entertainment are likely to have a thriving soccer media market. In addition, policies and initiatives that support the development of the sports industry and access to sports media can also play a significant role in the growth of the market. Furthermore, the increasing popularity of soccer worldwide and the emergence of new technologies in media consumption are driving the demand for innovative and interactive sports media experiences.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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