Consumer Insights
Survey data made easy
Explore brands, track trends, and understand your target audience. Our Consumer Insights tool has you covered.
Prefer to start from scratch?
Enter the Consumer Insights tool
Product Tours
Would you like to know more? Join us for a guided tour
Webinar
How to use the tool
Making research easy
Sign up to learn how our Consumer Insights tool can help you spot the trends and audiences relevant for your research. We’ll also share time-saving hacks to boost productivity, and our team of experts will be on hand to answer your questions.
Request webinar
Guided tour
Getting started
Welcome to our Consumer Insights tool
Get started with Consumer Insights in less than a minute. Discover the potentials of our survey data with a guided step-by-step tour through our tool.
Start tour
Guided tour
Audiences
Identify and understand your audience
Get to know the key characteristics that define your target audience. Identify the consumers most interested in your product or service and create vivid portraits of your core target audience. This will allow you to get an intuitive understanding of them, and tailor messages that speak their language.
Start tour
Guided tour
Trends
Track consumer trends
Observe the changing preferences, behaviors, and attitudes of consumers for over 500 topics and industries from 2018 to today. This will allow you to align your strategy with the evolving needs of consumers.
Start tour
Guided tour
Brands
Measure brand characteristics and performance
Understand the characteristics that define brands and identify the key demographics and psychographics of their users. Use our exclusive Brand KPI survey to deep dive KPIs along the brand funnel (awareness, popularity, usage, loyalty, and media buzz) and benchmark brands against their competition.
Start tour
Webinar
How to use the tool
Making research easy
Sign up to learn how our Consumer Insights tool can help you spot the trends and audiences relevant for your research. We’ll also share time-saving hacks to boost productivity, and our team of experts will be on hand to answer your questions.
Request webinar
Guided tour
Getting started
Welcome to our Consumer Insights tool
Get started with Consumer Insights in less than a minute. Discover the potentials of our survey data with a guided step-by-step tour through our tool.
Start tour
Guided tour
Audiences
Identify and understand your audience
Get to know the key characteristics that define your target audience. Identify the consumers most interested in your product or service and create vivid portraits of your core target audience. This will allow you to get an intuitive understanding of them, and tailor messages that speak their language.
Start tour
Guided tour
Trends
Track consumer trends
Observe the changing preferences, behaviors, and attitudes of consumers for over 500 topics and industries from 2018 to today. This will allow you to align your strategy with the evolving needs of consumers.
Start tour
Guided tour
Brands
Measure brand characteristics and performance
Understand the characteristics that define brands and identify the key demographics and psychographics of their users. Use our exclusive Brand KPI survey to deep dive KPIs along the brand funnel (awareness, popularity, usage, loyalty, and media buzz) and benchmark brands against their competition.
Start tourEasy access
Get started with our consumer and brand surveys
Travel the world with our exclusive Global survey. Our data covers 50+ countries with up to 60,000 respondents per country.
Discover more than 500 industries and topics from the online and offline world. Collect a wealth of insights from the markets and audiences that are most important to you.
Our Brand KPI survey contains key performance indicators for over 10,000 brands. It’s the perfect tool for brand strategists, product managers, media planners and anyone interested in brand performance.
In addition to the Global survey and Brand KPIs, access more than 25 exclusive, in-depth surveys on trending topics and key industries.
Methodology
How we do our surveys and why you can trust the results.
Features & functions
Unlock the potential of the Consumer Insights tool
Analyze survey data
Bolster your analysis by using simple tables and cross tables to get an intuitive understanding of your core target audience. Get the big picture and find the devil in the detail.
See how easy it is
Visualize your analysis
Tables are too dry for you? Make your analysis accessible and appealing and highlight your findings. Choose from a variety of visualization options, with just one click.
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Refine and filter for customized insights
Apply advanced filtering options to focus your insights. Use our predefined target audiences or create your own multi-dimensional personas based on thousands of demographics, psychographics, lifestyles, and behaviors to choose from.
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Compare countries and years
Compare consumer behavior by country or territory, and create time series across years for trend analyses.
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Export your results
Seamlessly integrate the results of your analysis into your workflow by exporting them as CSV. Or create and export PowerPoint presentations to efficiently share your insights.
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Brand profiles
Discover essential brand insights
Each brand profile provides you with actionable information from the most relevant brand KPIs, such as brand awareness, brand usage, and brand loyalty. Select a category and enjoy editorial insights on a whole range of top brands.
Contact
Get in touch with us. We are happy to help.
Meredith Alda
Sales Manager– Contact (United States)
Mon - Fri, 9am - 6pm (EST)
Yolanda Mega
Operations Manager– Contact (Asia)
Mon - Fri, 9am - 5pm (SGT)
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Mon - Fri, 10:00am - 6:00pm (JST)
Lodovica Biagi
Director of Operations– Contact (Europe)
Mon - Fri, 9:30am - 5pm (GMT)
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Mon - Fri, 9am - 6pm (EST)