The American Football ticket sales market in Canada has seen minimal growth due to factors such as limited audience reach, lack of consumer awareness, and the high cost of tickets. Despite efforts to increase digitalization and promote healthy lifestyles, the markets growth rate remains stagnant.
Customer preferences:
There has been a noticeable increase in the use of mobile ticketing options for American football games, as more and more consumers are turning to digital solutions for their sporting event needs. This shift is driven by the convenience and ease of purchasing and accessing tickets through mobile devices, along with the rising adoption of smartphones among the younger demographic. Additionally, the demand for contactless transactions and social distancing measures during COVID-19 has further accelerated the preference for mobile ticketing in the American football ticket sales market.
Trends in the market: In both Canada and the United States, the American Football market has seen a steady increase in ticket sales over the past few years. This can be attributed to various factors such as the popularity of the sport, marketing efforts of teams and leagues, and technological advancements allowing for easier and more convenient ticket purchasing. With the rise of online ticket marketplaces and the use of mobile ticketing, the trajectory of this trend is expected to continue on an upward trajectory. This presents significant opportunities for stakeholders in the industry, such as teams, leagues, and ticketing platforms, to capitalize on this growing demand for American football tickets. It also highlights the importance of staying up-to-date with the latest technologies and consumer preferences in order to stay competitive in the market.
Local special circumstances:
In Canada and the United States, the American Football Ticket Sales Market is heavily influenced by the popularity and tradition of the sport. In Canada, the market is driven by the countrys passion for hockey and the lack of a professional football team in most major cities. This creates a unique opportunity for American football teams to attract fans from different sports backgrounds and expand their fan base. In contrast, the American Football Market in the United States is deeply ingrained in the culture and entertainment industry, with events like the Super Bowl becoming a national holiday. This strong cultural influence contributes to the high demand for tickets and the cyclical nature of ticket sales driven by fan loyalty and team success. Additionally, regulations such as anti-scalping laws and strict stadium capacity guidelines in both countries also play a significant role in shaping the ticket sales market and maintaining a fair and competitive market for both fans and teams.
Underlying macroeconomic factors: The American Football Ticket Sales Market is greatly impacted by macroeconomic factors such as the strength of the economy, consumer spending power, and fiscal policies. In Canada and the United States, where American football is popular, a stable and growing economy has led to higher disposable incomes for consumers, resulting in increased ticket sales. Additionally, favorable policies and investments in sports infrastructure have also contributed to the success of the American football market, attracting more fans and generating higher revenues. However, any fluctuations in the global economy or downturns in the national economy can potentially impact the ticket sales market for American football, highlighting the considerable influence of macroeconomic factors on this particular industry.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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