The American Football Media Market is witnessing moderate growth, influenced by factors like the growing popularity of digital platforms, increased focus on health and wellness, and the convenience of accessing sports content online.
Customer preferences: With social media platforms taking the world by storm, American football fans are now turning to digital channels to follow their favorite teams and players. This has led to a rise in the popularity of fan-created content, such as podcasts and YouTube shows, providing unique perspectives and commentary on the game. Additionally, there has been a growing interest in media coverage of behind-the-scenes moments, giving fans a closer look at the lives of their favorite athletes. This shift towards a more personal and interactive experience is driven by the desire for a deeper connection with the game and its players.
Trends in the market: In North America, the American Football media market is experiencing a surge in live streaming and on-demand services, as more consumers ditch traditional cable subscriptions for digital platforms. This trend is fueled by the increasing availability of high-speed internet and the growing popularity of mobile devices. Additionally, social media has become a vital tool for sports media companies, allowing them to engage with fans and create personalized content. These trends signal the industrys shift towards a more digital and interactive approach, presenting new opportunities for revenue generation and fan engagement. However, traditional media outlets and advertisers may face challenges in adapting to this changing landscape.
Local special circumstances:
In Canada, the American Football media market is heavily influenced by the popularity of the sport in the country. With the Canadian Football League (CFL) being a major competitor to the National Football League (NFL), there is a high demand for Canadian-specific content and coverage. Additionally, the bilingual nature of the country requires media outlets to cater to both English and French-speaking audiences, further shaping the market. In the US, the American Football media market is dominated by the NFL and its massive fan base, with different outlets vying for the attention of this audience through various platforms such as television, radio, and digital streaming services. Furthermore, the regulatory landscape, including copyright and broadcasting laws, also play a significant role in shaping the American Football media market in both countries.
Underlying macroeconomic factors: The American Football Media Market is heavily influenced by macroeconomic factors such as consumer spending, advertising budgets, and media consumption trends. The health of the national economy, government policies, and global economic conditions also play a significant role in shaping the performance of this market. In countries with a strong economy and high consumer spending, the demand for media coverage and advertising opportunities in the American Football Market is likely to be higher, thus driving market growth. On the other hand, a sluggish economy and low consumer spending can lead to a decline in advertising budgets and media consumption, limiting the growth of this market. The impact of fiscal policies, such as tax incentives for media companies, can also have a significant influence on the American Football Media Market. Moreover, global economic trends, such as changes in international trade and currency exchange rates, can impact the markets performance, particularly for media companies that operate in multiple countries.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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