The Soccer market in Brazil is seeing modest growth, with factors such as increasing digitalization, high consumer interest in health, and convenience of online services driving growth. The sub-markets of Soccer Media, Merchandise, and Ticket Sales contribute to this overall market growth. The slow growth rate may be impacted by economic fluctuations, shifting consumer preferences, and competition within the Sports market.
Customer preferences: As more Brazilians prioritize a healthy and active lifestyle, there has been a growing demand for customizable and personalized fitness solutions. As a result, the soccer market is seeing a rise in technology-based training and performance tracking tools. With the use of wearable devices and tracking apps, players can analyze and improve their physical performance, while coaches can tailor training plans accordingly. This trend is also driven by the growing importance of data and analytics in sports, as teams and players strive for an edge on the field.
Trends in the market: In Brazil, there is a rapidly growing demand for soccer merchandise, with fans constantly seeking the latest and most innovative products. This has led to a surge in the use of technology in the soccer market, such as the integration of virtual and augmented reality for enhanced fan experiences. Additionally, there is a trend towards sustainability, with teams and brands promoting eco-friendly practices in their products and operations. These trends are expected to continue, with the potential for new revenue streams for industry stakeholders and a stronger connection between fans and the sport.
Local special circumstances: In Brazil, soccer is ingrained in the countrys culture and is considered a national sport. The geographical spread of the country, with large cities and urban populations, has contributed to the development of a strong soccer market. Additionally, the countrys climate, with year-round warm weather, allows for outdoor play and tournaments of all levels throughout the year. The passion and dedication of Brazilian fans, coupled with the unique playing style and development of talented players, have also played a crucial role in solidifying the soccer market in Brazil as one of the largest and most competitive globally. As a result, the country has become a breeding ground for top players and has produced numerous successful teams, attracting a global audience and lucrative investment opportunities.
Underlying macroeconomic factors: The growth of the Soccer Market within the Sports Market in Brazil is influenced by macroeconomic factors such as consumer spending, income levels, and government investments. As Brazils economy continues to rebound, household incomes are increasing, leading to higher levels of discretionary spending on leisure activities like soccer. Additionally, the government has made significant investments in building and renovating stadiums for the 2014 World Cup and the 2016 Summer Olympics, driving the growth of the soccer market in the country. However, the recent economic slowdown in Brazil and ongoing political instability may have a negative impact on consumer confidence and affect the overall performance of the soccer market.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
