The American Football market in Brazil has been slowly growing due to factors like increasing adoption of digital technologies, rising awareness of health benefits, and the convenience of online services. However, the sub-markets of media, merchandise, and ticket sales may also play a role in the markets subdued growth rate. Possible reasons for this could include limited fanbase and lower investment compared to other sports in the country.
Customer preferences: With the rise of health and wellness trends, there has been a notable increase in the use of technology in the American Football Market. Fans are turning to live streaming services and social media to engage with their favorite teams and players. Additionally, there has been a growing demand for virtual and augmented reality experiences, giving fans a more immersive and interactive game-watching experience. This shift towards a more digital and connected Sports market is also driven by the younger, digitally-savvy demographic who value convenience and accessibility in their sports consumption.
Trends in the market:
In Brazil, the American Football market has been steadily growing in recent years, with the establishment of several professional leagues and the rise of interest in the sport among the younger generation. This has led to an increase in partnerships and sponsorships from major brands, signaling the potential for further growth in the coming years. Additionally, Brazils hosting of the 2016 Summer Olympics and the inclusion of American Football as a demonstration sport has raised awareness and piqued interest from potential investors. In the United States, the rise of the health and wellness trend has resulted in a shift towards a more holistic approach to sports and fitness. This has led to the integration of technology in training and performance monitoring, including the use of wearables and analytics software. In Brazil, this trend is also gaining traction with the introduction of apps and digital platforms that offer personalized training plans and real-time performance tracking for American Football players. As the use of technology in sports becomes increasingly prevalent, industry stakeholders must adapt and leverage these tools to gain a competitive edge in the market.
Local special circumstances: In Brazil, the American Football Market is influenced by the countrys strong passion for sports. Football, or soccer, has long been the dominant sport, but American football has been gaining popularity in recent years. This is due to the increasing middle class seeking new forms of entertainment, as well as the governments investment in sports infrastructure. Additionally, Brazils large and diverse geography presents a challenge for the development of the sport, with different regions having varying levels of interest in American football, but also provides an opportunity for growth through regional leagues and tournaments.
Underlying macroeconomic factors: The American Football Market within the Sports Market is largely influenced by macroeconomic factors such as economic stability, disposable income levels, consumer spending habits, and government initiatives. These factors can impact the overall growth and demand for American football products and services. Additionally, global trends towards increased participation in American football, such as the popularity of the NFL in international markets, can also play a role in the markets growth. National economic health, fiscal policies, and other financial indicators can also impact the success of the American football market in Brazil and other countries. For example, countries with strong economies and favorable fiscal policies may have a larger consumer base with more disposable income to spend on American football, while countries with weaker economies may see slower growth in this market. The overall health and stability of the global economy and various countries economies can therefore greatly influence the performance of the American Football Market within the Sports Market.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
