The American Football Media Market in Brazil is seeing modest growth, influenced by factors such as the gradual integration of digital technologies, a growing interest in health among consumers, and the convenience of online services. Despite a subdued growth rate, the market shows potential for expansion in the near future.
Customer preferences: In Brazil, American football has gained traction among younger generations, reflecting a growing interest in American culture and sports. This trend has also been observed in the American Football Media Market, with an increase in demand for content and coverage of American football games and leagues. This can be attributed to the rise of digital media platforms and the growing popularity of watching sports online. Furthermore, there has been a shift towards more personalized and interactive forms of media consumption, as consumers seek a deeper engagement with the sport and its players.
Trends in the market: In Brazil, there has been a significant increase in the popularity of American football, leading to a surge in media coverage and interest from major networks. This is evidenced by the recent launch of the first American football league in Brazil, which has garnered a considerable viewership. Similarly, in the United States, there has been a push for streaming services and digital platforms to showcase American football games and content. This trend is expected to continue, as the demand for digital consumption of sports content continues to rise. Additionally, there has been a rise in international partnerships and collaborations between American football leagues, further expanding the reach and potential audience for the sport. However, the rise of streaming services and digital platforms could also pose a threat to traditional media outlets, who may struggle to compete in this rapidly evolving market. This shift towards digital consumption has also led to an increase in data and analytics in the American football industry, as teams and organizations seek to understand their audiences and better engage with them. Moving forward, these trends are likely to shape the American football media market, creating opportunities for growth and innovation, but also posing challenges for industry stakeholders.
Local special circumstances:
In Brazil, the American Football Media Market is heavily influenced by the countrys deep-rooted love for sports and its vibrant media landscape. Football, or soccer, dominates the Sports market in Brazil, making it a challenge for American football to gain widespread popularity. However, the increasing presence of international players and leagues has sparked interest among Brazilian fans, leading to a growing demand for American football media coverage. Additionally, the countrys growing economy and rising middle class have increased consumer spending on sports media, creating opportunities for the growth of the American football market. The regulatory environment is also favorable, with the government implementing policies to attract foreign investment in the sports industry. These factors make Brazil a unique and promising market for American Football Media, setting it apart from other markets in the sports industry.
Underlying macroeconomic factors: Fiscal policies and economic health play a major role in the American Football Media Market within the Sports Market in both Brazil and the US. Strong economic growth and stable fiscal policies can lead to higher consumer spending and increase demand for sports media, while a weak economy and unpredictable fiscal policies can hinder market growth. Government investment in sports infrastructure, such as stadiums and training facilities, can also greatly impact the market. Moreover, global economic trends can also affect the market, as a downturn in the economy can lead to reduced advertising budgets and decreased investments by media companies. Overall, a favorable macroeconomic environment with strong economic growth and stable fiscal policies can positively impact the American Football Media Market within the Sports Market in both Brazil and the US.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
