The Basketball Ticket Sales Market in France is facing a negligible growth rate due to several factors including limited demand for in-person events, high cost of tickets, and lower spending power of consumers in the current economic climate.
Customer preferences: The French basketball market has experienced a significant increase in digital ticket sales as consumers look for more convenient ways to purchase their tickets. With the rise of mobile ticketing and e-commerce platforms, fans are now able to securely and easily purchase tickets on their smartphones, without having to physically visit ticket offices. This shift towards digital ticket sales can be attributed to the increasing use of technology in daily life and the desire for convenience among consumers. Furthermore, the COVID-19 pandemic has further accelerated this trend, highlighting the importance of contactless and paperless transactions.
Trends in the market: In France, the Basketball Ticket Sales Market has seen a steady increase in online ticket sales, with more fans opting for digital platforms over traditional methods. This trend is expected to continue, driven by the convenience and accessibility of online ticket purchasing. Additionally, partnerships between ticketing platforms and social media influencers have proven to be successful, as they target a younger and more digitally-savvy audience. These trends have significant implications for stakeholders, as businesses must adapt to the shift towards digital platforms in order to remain competitive in the market.
Local special circumstances: In France, the Basketball Ticket Sales Market of the Basketball Market within the Sports Market is heavily influenced by the countrys rich basketball culture and strong fan base. The dominance of top professional teams, such as Paris Basket Racing and SIG Strasbourg, contributes to the demand for tickets. Additionally, the digitalization of ticketing and the rise of online marketplaces have made it easier for fans to purchase tickets, driving the growth of the market. The strict regulations on secondary ticket sales also play a role in shaping the market dynamics, as scalping is illegal, ensuring fair prices for fans.
Underlying macroeconomic factors: The basketball ticket sales market within the Sports market in France is heavily influenced by macroeconomic factors such as overall economic growth, consumer confidence, and disposable income. In recent years, France has experienced consistent economic growth and a stable political climate, leading to an increase in consumer spending and willingness to attend sporting events. Additionally, favorable policies and investments in sports infrastructure have further boosted the market for basketball ticket sales. The rising popularity of basketball as a sport in France, coupled with a growing interest in international leagues, has also contributed to the overall growth of the market. Overall, the positive macroeconomic landscape in France has created a conducive environment for the growth of the basketball ticket sales market within the Sports market.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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