The American Football media market within the Sports market in France has seen a steady but subdued growth rate, influenced by factors such as limited fan base, lower broadcast rights deals, and competing with popular sports like soccer. Despite this, there is still potential for growth with the increasing popularity of American football globally and advancements in digital technology driving online fan engagement.
Customer preferences: The American Football Media Market has seen a rise in digital streaming options and online coverage of games, reflecting an increasing consumer preference for convenient and customizable viewing experiences. Furthermore, there has been a growing interest in data-driven analysis and statistics, catering to a demand for in-depth insights and enhanced fan engagement. This shift towards personalized and interactive media consumption is mirrored by a growing interest in fantasy sports and online betting platforms, highlighting a trend towards immersive and interactive sports experiences.
Trends in the market: In France, the American Football media market is currently seeing a growth in live streaming services, providing fans with access to games and exclusive content on various platforms. This trend follows the growing demand for a more immersive and convenient viewing experience. Similarly, in the United States, there is a rise in subscription-based streaming services for American Football games, as more viewers turn to online platforms for their sports consumption. These trends highlight the increasing importance of digital media for the American Football market and present opportunities for industry stakeholders to target a wider audience and enhance fan engagement.
Local special circumstances: In France, the American Football Media Market is influenced by a strong interest in traditional sports, as well as a growing popularity of American culture. This has led to a unique blend of local and foreign media coverage, with a focus on creating French-language content for this niche market. In contrast, the American Football Media Market in the United States is dominated by English-language coverage and follows a more commercialized approach. These differences in media coverage reflect the cultural and regulatory nuances between these two markets, which play a significant role in shaping the preferences and behaviors of consumers.
Underlying macroeconomic factors: The American Football Media Market within the Sports Market is heavily influenced by macroeconomic factors such as overall economic health, consumer spending, and government policies. In France, the market is impacted by factors such as a strong economy and high levels of disposable income, which drive consumer interest and spending in American football media content. On the other hand, the American Football Market in the US is heavily influenced by government policies and regulations, such as broadcasting rights and licensing agreements, which can impact the availability and cost of media content. Additionally, global economic trends, such as shifts in consumer behavior and the rise of digital media platforms, also play a significant role in shaping the market for American football media. These factors must be carefully considered in order for businesses to effectively navigate and thrive within the American football media market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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