The American Football market in the Sports Market of France has shown slow growth, impacted by factors such as limited awareness and high reliance on traditional sports. The sub-markets of media, merchandise, and ticket sales face different challenges, including limited coverage and competition from popular sports like soccer. However, with increasing interest in American Football globally and innovative technologies, this market is expected to experience gradual growth in the coming years.
Customer preferences: In both France and the American Football Market, there has been a growing demand for eco-friendly and sustainable products related to sports and fitness. This trend is driven by a consumer shift towards sustainability and a growing awareness of the environmental impact of sporting activities. As a result, companies are investing in research and development of eco-friendly materials and production methods to meet this demand. Additionally, individuals are increasingly adopting a more mindful and holistic approach to their overall well-being, seeking products that align with their values and support their lifestyle choices.
Trends in the market: In France, the American Football market is seeing a rise in popularity, with more youth and amateur leagues being established. This is in line with the overall trend of a growing interest in American sports, such as basketball and baseball. This trend is likely to continue, as the French audience embraces the fast-paced and physical nature of American football. This presents opportunities for industry stakeholders, such as equipment manufacturers and media companies, to tap into this emerging market and cater to the demand for American football in France. Moreover, this trend could also open doors for international partnerships and collaborations between the French and American football markets. Overall, the trajectory of this trend indicates a promising future for the American Football market in France.
Local special circumstances: In France, the American Football Market is largely influenced by the countrys strong cultural ties to soccer and rugby, which can make it challenging for the sport to gain widespread popularity. However, the sport has recently seen growth due to the rise of American-style school and university teams. In the United States, the market for American Football is driven by a strong fan culture and high consumer spending on merchandise and tickets. This is further supported by the countrys vast landmass and abundance of large stadiums that cater to the demand for large-scale sporting events.
Underlying macroeconomic factors: The American Football Market in France is heavily influenced by macroeconomic factors such as consumer spending power, economic stability, and government policies on sports and entertainment. The overall health of the economy and the disposable income of consumers directly impact their ability and willingness to invest in sports-related expenses, such as purchasing merchandise, tickets, and streaming services. Additionally, policies and taxes surrounding the sports industry can also influence market performance, as they directly affect the revenue and profitability of teams and leagues.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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