When it comes to the most well-known event ticket portals in the UK, ticketmaster comes out as the clear winner. The brand based in Beverly Hills, California, attracts 84 percent brand awareness in the United Kingdom, far ahead of the second placed Eventbrite. Coming in third is viagogo, followed by Official London Theatre and Ticketline.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading event ticket providers ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (November 14, 2023). Leading event ticket providers ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1346428/most-well-known-event-ticket-providers-in-the-uk/
Statista. "Leading event ticket providers ranked by brand awareness in the United Kingdom in 2023." Chart. November 14, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1346428/most-well-known-event-ticket-providers-in-the-uk/
Statista. (2023). Leading event ticket providers ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1346428/most-well-known-event-ticket-providers-in-the-uk/
Statista. "Leading Event Ticket Providers Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 14 Nov 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1346428/most-well-known-event-ticket-providers-in-the-uk/
Statista, Leading event ticket providers ranked by brand awareness in the United Kingdom in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1346428/most-well-known-event-ticket-providers-in-the-uk/ (last visited November 10, 2024)
Leading event ticket providers ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, November 14, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1346428/most-well-known-event-ticket-providers-in-the-uk/
