How high is the brand awareness of ticketmaster in the UK? When it comes to event ticket purchasers, brand awareness of ticketmaster is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ticketmaster in the UK? In total, 65% of UK event ticket purchasers say they like ticketmaster. However, in actuality, among the 88% of UK respondents who know ticketmaster, 74% of people like the brand.
What is the usage share of ticketmaster in the UK? All in all, 60% of event ticket purchasers in the UK use ticketmaster. That means, of the 88% who know the brand, 68% use them.
How loyal are the purchasers of ticketmaster? Around 55% of event ticket purchasers in the UK say they are likely to use ticketmaster again. Set in relation to the 60% usage share of the brand, this means that 92% of their purchasers show loyalty to the brand.
What's the buzz around ticketmaster in the UK? In August 2022, about 35% of UK event ticket purchasers had heard about ticketmaster in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around ticketmaster in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
ticketmaster brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to event tickets, which of the following brands do you like?
Brand usage: When it comes to event tickets, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to event tickets, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (September 25, 2022). ticketmaster brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the UK in 2022 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335167/ticketmaster-event-tickets-brand-profile-in-the-uk
Statista. "ticketmaster brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the UK in 2022." Chart. September 25, 2022. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335167/ticketmaster-event-tickets-brand-profile-in-the-uk
Statista. (2022). ticketmaster brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the UK in 2022. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335167/ticketmaster-event-tickets-brand-profile-in-the-uk
Statista. "Ticketmaster Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Event Ticket Purchasers in The Uk in 2022." Statista, Statista Inc., 25 Sep 2022, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335167/ticketmaster-event-tickets-brand-profile-in-the-uk
Statista, ticketmaster brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the UK in 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335167/ticketmaster-event-tickets-brand-profile-in-the-uk (last visited November 13, 2024)
ticketmaster brand awareness, usage, popularity, loyalty, and buzz among event ticket purchasers in the UK in 2022 [Graph], Statista, September 25, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1335167/ticketmaster-event-tickets-brand-profile-in-the-uk