Official London Theatre brand profile in the UK 2022
When it comes to event ticket purchasers, brand awareness of Official London Theatre is at 44% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Official London Theatre in the UK?
In total, 14% of UK event ticket purchasers say they like Official London Theatre. However, in actuality, among the 44% of UK respondents who know Official London Theatre, 32% of people like the brand.
What is the usage share of Official London Theatre in the UK?
All in all, 10% of event ticket purchasers in the UK use Official London Theatre. That means, of the 44% who know the brand, 23% use them.
How loyal are the purchasers of Official London Theatre?
Around 7% of event ticket purchasers in the UK say they are likely to use Official London Theatre again. Set in relation to the 10% usage share of the brand, this means that 70% of their purchasers show loyalty to the brand.
What's the buzz around Official London Theatre in the UK?
In August 2022, about 10% of UK event ticket purchasers had heard about Official London Theatre in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Official London Theatre in the UK.
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