Software as a Service - Europe

Europe

Revenue in the Software as a Service market is projected to reach US$82.24bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.09%, resulting in a market volume of US$197.00bn by 2029.
The average spend per employee in the Software as a Service market is projected to reach US$196.80 in 2024.
In global comparison, most revenue will be generated in the United States (US$190.10bn in 2024).

Key regions: Japan, United Kingdom, United States, Italy, Germany

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Analyst Opinion

The Software as a Service market in Europe is experiencing moderate growth, influenced by factors such as increasing adoption of cloud technologies, growing awareness of the benefits of SaaS, and the convenience of online services. This has resulted in a mild growth rate for the Public Cloud Market in Europe.

Customer preferences: As the reliance on digital connectivity and remote work continues to grow, businesses are increasingly turning to Software as a Service (SaaS) solutions within the Public Cloud Market. This trend is driven by the need for flexible and scalable software options that can be accessed from anywhere, at any time. Additionally, the rise of subscription-based models in the SaaS market is indicative of a shift in consumer preferences towards cost-effective and customizable software solutions. This trend is also influenced by the increasing adoption of SaaS by small and medium-sized enterprises, who are looking to streamline their operations and reduce IT costs.

Trends in the market: In Europe, the Software as a Service Market within the Public Cloud Market is experiencing a surge in demand for cloud-based collaboration tools, as businesses adapt to remote work due to the COVID-19 pandemic. With the rise of remote work, there is also an increase in demand for cloud-based security solutions to ensure data protection. Additionally, there is a growing trend of using artificial intelligence and machine learning in SaaS applications, providing businesses with data-driven insights and automating processes. These trends highlight the importance of agile and scalable SaaS solutions for businesses, and the potential for further growth in the European market.

Local special circumstances: In Europe, the Software as a Service Market within the Public Cloud Market is heavily influenced by the region's strict data protection laws and regulations, such as the General Data Protection Regulation (GDPR). These laws require companies to ensure the security and privacy of personal data, leading to a higher demand for cloud solutions that comply with these regulations. Additionally, European businesses are known for their cautious approach towards adopting new technologies, leading to a slower but steady growth of the SaaS market.

Underlying macroeconomic factors: The Software as a Service Market within the Public Cloud Market in Europe is heavily influenced by macroeconomic factors such as technological advancements, government policies, and investment in digital infrastructure. Countries with favorable regulatory environments and strong investment in digital technologies are experiencing faster market growth compared to regions with regulatory challenges and limited funding. The increasing adoption of cloud computing and the shift towards subscription-based software models are also driving the demand for SaaS solutions in Europe. Additionally, the continent's strong focus on digital transformation and the growing demand for efficient and cost-effective business solutions are expected to further fuel the growth of the SaaS market within the public cloud market in Europe.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.