Software as a Service - Japan

  • Japan
  • Revenue in the Software as a Service market is projected to reach US$9.04bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.22%, resulting in a market volume of US$21.77bn by 2029.
  • The average spend per employee in the Software as a Service market is projected to reach US$130.70 in 2024.
  • In global comparison, most revenue will be generated in the United States (US$190.10bn in 2024).

Key regions: Japan, United Kingdom, United States, Italy, Germany

 
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Analyst Opinion

The Software as a Service market in Japan has seen slow growth due to factors such as limited internet infrastructure and traditional preferences for on-premise software. Despite this, increasing adoption of cloud technology and government initiatives are driving growth.

Customer preferences:
With the growing demand for digital solutions in the software as a service market within the public cloud market in Japan, consumers are turning to virtual collaboration tools and project management platforms to facilitate remote work and enhance productivity. This trend is driven by the changing work culture and the need for efficient communication and project management in a virtual environment. Additionally, the rise of subscription-based models for software services reflects a shift towards cost-effective and customizable solutions for businesses.

Trends in the market:
In Japan, the Software as a Service market within the Public Cloud Market is experiencing a surge in demand due to the increasing adoption of remote work and digitalization. This trend is expected to continue, with companies investing in cloud-based solutions for their operations. Additionally, there is a growing focus on data security and privacy, leading to the implementation of stricter regulations. This presents opportunities for software providers to offer secure and compliant solutions, while also posing challenges for businesses to ensure compliance. As the market grows and evolves, collaboration and partnerships between software providers and cloud service providers are becoming more important for success in the industry.

Local special circumstances:
In Japan, the Software as a Service Market within the Public Cloud Market is heavily influenced by the country's strong emphasis on data privacy and security. With strict regulations in place, Japanese companies are more likely to opt for SaaS solutions that comply with their strict standards. Additionally, the country's unique business culture, which values long-term relationships and loyalty, plays a significant role in the market's dynamics. This has led to the popularity of local SaaS providers that cater to the specific needs and preferences of Japanese businesses.

Underlying macroeconomic factors:
The Software as a Service Market within the Public Cloud Market in Japan is heavily influenced by macroeconomic factors such as technological advancements, government policies, and investment in digital infrastructure. Japan's strong focus on digitalization and advanced technology adoption has created a favorable environment for the growth of the SaaS market. Additionally, the country's stable economic health, supportive regulatory framework, and high level of investment in digital initiatives have further propelled market growth. Furthermore, Japan's aging population and increasing demand for cost-effective and efficient software solutions have also contributed to the expansion of the SaaS market within the public cloud market.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Overview

  • Revenue
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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