Key regions: Germany, China, United States, United Kingdom, Italy
Poland is a country that is rapidly developing in many areas, including the web hosting market. With a population of over 38 million people, Poland is the sixth-largest country in the European Union. The country has a strong economy, a well-educated workforce, and a growing tech industry. As a result, the web hosting market in Poland is experiencing significant growth.
Customer preferences: Polish consumers are increasingly turning to the internet for their shopping needs. As a result, there is a growing demand for web hosting services in Poland. Customers are looking for hosting providers that offer fast and reliable service, as well as excellent customer support. With the rise of e-commerce in Poland, businesses are also looking for hosting providers that offer secure hosting solutions.
Trends in the market: One of the biggest trends in the web hosting market in Poland is the move towards cloud hosting. Cloud hosting is becoming increasingly popular in Poland, as it offers businesses a cost-effective and scalable hosting solution. Another trend in the market is the growing demand for managed hosting services. Managed hosting providers offer businesses a range of services, including server management, security, and backup solutions.
Local special circumstances: One of the unique aspects of the web hosting market in Poland is the strong focus on data privacy and security. With the introduction of the General Data Protection Regulation (GDPR) in the European Union, Polish businesses are looking for hosting providers that offer secure hosting solutions that comply with GDPR regulations. Additionally, the Polish government has introduced regulations that require data to be stored in Poland. This has led to an increase in demand for hosting providers that offer data centers in Poland.
Underlying macroeconomic factors: The Polish economy is growing rapidly, with a GDP growth rate of 4.6% in 2019. This growth is driving demand for web hosting services, as businesses look to expand their online presence. Additionally, the tech industry in Poland is growing rapidly, with a number of start-ups and tech companies emerging in recent years. This has led to a growing demand for web hosting services that cater to the needs of these businesses. Finally, Poland's strategic location in Europe makes it an attractive location for businesses looking to expand their operations in the region. This has led to an increase in demand for hosting providers that offer services in Poland.
Data coverage:
The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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