Market Insights eCommerce Online Education

Professional Certificates - Portugal

Portugal

Revenue in the Professional Certificates market is projected to reach US$17.07m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.58%, resulting in a projected market volume of US$21.35m by 2029.
In the Professional Certificates market, the number of users is expected to amount to 227.2k users by 2029.
User penetration will be 1.8% in 2024 and is expected to hit 2.2% by 2029.
The average revenue per user (ARPU) is expected to amount to US$94.85.
In global comparison, most revenue will be generated in the United States (US$1,956.00m in 2024).
With a projected rate of 2.3%, the user penetration in the Professional Certificates market is highest in the United States.

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Analyst Opinion

The Professional Certificates market in Portugal is experiencing significant growth and development.

Customer preferences: In Portugal, there is a growing demand for professional certificates as individuals seek to enhance their skills and improve their career prospects. Many professionals are recognizing the importance of continuous learning and upskilling in order to stay competitive in the job market. As a result, there is a strong desire to obtain professional certificates that validate their expertise and knowledge in specific areas.

Trends in the market: One of the key trends in the Professional Certificates market in Portugal is the increasing popularity of online courses and certifications. With the advancement of technology and the widespread availability of high-speed internet, more and more individuals are opting for online learning platforms to obtain professional certificates. This trend is driven by the convenience and flexibility that online courses offer, allowing individuals to learn at their own pace and from the comfort of their own homes. Another trend in the market is the focus on specialized certifications. As industries become more specialized and complex, professionals are seeking certifications that are tailored to their specific fields. This trend is driven by the need to demonstrate expertise and stand out in a competitive job market. Employers are also placing more value on specialized certifications as they provide assurance of the candidate's skills and knowledge in a particular area.

Local special circumstances: Portugal has been experiencing a shift in its economic landscape, with a growing emphasis on knowledge-based industries such as technology, finance, and healthcare. This has led to an increased demand for professionals with specialized skills and knowledge in these areas. As a result, there is a higher demand for professional certificates that validate these skills and make individuals more marketable in these industries.

Underlying macroeconomic factors: The development of the Professional Certificates market in Portugal is also influenced by macroeconomic factors. The country has been experiencing economic growth and a decrease in unemployment rates, which has created a more favorable environment for individuals to invest in their professional development. Additionally, the government has been actively promoting lifelong learning and providing support for individuals to obtain professional certificates through various funding programs and initiatives. These factors contribute to the growth and development of the Professional Certificates market in Portugal.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.