Market Insights eCommerce Online Education

Online Learning Platforms - Portugal

Portugal

Revenue in the Online Learning Platforms market is projected to reach US$61.09m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.11%, resulting in a projected market volume of US$61.42m by 2029.
In the Online Learning Platforms market, the number of users is expected to amount to 1.9m users by 2029.
User penetration will be 13.2% in 2024 and is expected to hit 18.8% by 2029.
The average revenue per user (ARPU) is expected to amount to US$45.26.
In global comparison, most revenue will be generated in China (US$40.60bn in 2024).
With a projected rate of 21.9%, the user penetration in the Online Learning Platforms market is highest in China.

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Analyst Opinion

The Online Learning Platforms market in Portugal is experiencing significant growth and development.

Customer preferences: Portuguese customers are increasingly turning to online learning platforms as a convenient and flexible way to acquire new skills and knowledge. The convenience of being able to access educational content from anywhere and at any time is a major driver of the market's growth. Additionally, the ability to learn at one's own pace and customize the learning experience to individual needs and preferences is highly appealing to customers.

Trends in the market: One of the key trends in the Online Learning Platforms market in Portugal is the increasing demand for specialized and niche courses. Customers are seeking out platforms that offer courses tailored to specific industries or skills, such as coding, digital marketing, or language learning. This trend can be attributed to the growing recognition of the importance of continuous learning and upskilling in a rapidly changing job market. Another trend in the market is the rise of gamification in online learning platforms. Many platforms are incorporating gamified elements, such as badges, leaderboards, and interactive quizzes, to enhance user engagement and motivation. This trend is driven by the desire to make the learning experience more enjoyable and interactive, ultimately leading to better learning outcomes.

Local special circumstances: Portugal has a strong tradition of higher education, with several prestigious universities and institutions. However, access to higher education can be limited due to factors such as geographical location and financial constraints. Online learning platforms provide a solution to these challenges by offering affordable and accessible education to a wider population. This is particularly relevant in rural areas or for individuals who are unable to attend traditional brick-and-mortar institutions.

Underlying macroeconomic factors: The growth of the Online Learning Platforms market in Portugal is also influenced by broader macroeconomic factors. The country has been experiencing a digital transformation in recent years, with increasing internet penetration and smartphone usage. This has created a conducive environment for the adoption of online learning platforms. Additionally, the COVID-19 pandemic has accelerated the shift towards online education, as schools and universities were forced to close and students had to adapt to remote learning. This has further fueled the demand for online learning platforms in Portugal. In conclusion, the Online Learning Platforms market in Portugal is thriving due to customer preferences for convenience and flexibility, as well as the increasing demand for specialized courses and gamified learning experiences. The local special circumstances, such as limited access to higher education and the need for affordable and accessible education, further contribute to the market's growth. The underlying macroeconomic factors, including the digital transformation and the impact of the COVID-19 pandemic, have also played a significant role in shaping the market's development.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.