Ready-to-Drink (RTD) Coffee - France

The Ready-to-Drink (RTD) Coffee market in France has been experiencing significant growth in recent years.

Customer preferences: One of the key factors driving the growth of the RTD Coffee market in France is the changing preferences of consumers. As people are becoming more health-conscious and seeking convenient options, there has been a shift towards ready-to-drink beverages. RTD Coffee offers a quick and convenient way for consumers to enjoy their favorite coffee flavors on-the-go. Additionally, the younger generation, in particular, is increasingly embracing the trend of RTD Coffee as it aligns with their fast-paced lifestyle.

Trends in the market: The RTD Coffee market in France has witnessed a surge in product innovation and variety. Manufacturers are introducing new flavors and formulations to cater to the diverse tastes and preferences of consumers. From traditional coffee flavors to unique combinations like caramel macchiato and mocha, there is a wide range of options available in the market. Furthermore, companies are also focusing on packaging innovations to enhance the visual appeal of their products and attract consumers.

Local special circumstances: France has a strong coffee culture, with a significant portion of the population being regular coffee drinkers. This cultural aspect has contributed to the growing popularity of RTD Coffee in the country. French consumers appreciate the rich and aromatic flavors of coffee, and RTD Coffee allows them to enjoy these flavors in a convenient and portable format. Moreover, France is known for its café culture, and RTD Coffee provides a way for consumers to recreate the café experience at home or on-the-go.

Underlying macroeconomic factors: The growth of the RTD Coffee market in France is also influenced by macroeconomic factors. The country has a stable economy and a high disposable income level, which enables consumers to spend on premium and indulgent products like RTD Coffee. Additionally, the increasing urbanization and busy lifestyles of consumers have created a demand for convenient and time-saving options, further driving the growth of the market. In conclusion, the Ready-to-Drink (RTD) Coffee market in France is witnessing significant growth due to changing customer preferences, product innovation, and the country's strong coffee culture. The convenience and variety offered by RTD Coffee, along with the stable economy and high disposable income in France, have contributed to the market's development. As the market continues to evolve, manufacturers are likely to focus on introducing new flavors and packaging innovations to meet the evolving demands of consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.