Alcoholic Drinks - France

The Alcoholic Drinks market in France has been experiencing significant growth in recent years. French consumers have a strong tradition of enjoying alcoholic beverages, and this cultural preference has contributed to the expansion of the market.

Customer preferences: French consumers have a diverse range of preferences when it comes to alcoholic drinks. Wine is a staple in French culture, and it remains the most popular choice among consumers. French wines are known for their quality and variety, with different regions producing distinct flavors. In addition to wine, French consumers also enjoy other types of alcoholic beverages such as beer, spirits, and champagne. Craft beer has gained popularity in recent years, with a growing number of microbreweries and beer festivals across the country.

Trends in the market: One of the notable trends in the Alcoholic Drinks market in France is the increasing demand for organic and natural products. French consumers are becoming more health-conscious and are seeking products that are made with natural ingredients and sustainable production methods. This trend has led to the growth of organic wine and beer production in the country. Another trend in the market is the rise of e-commerce and online sales. French consumers are increasingly turning to online platforms to purchase alcoholic beverages, as it offers convenience and a wide selection of products. Online retailers are capitalizing on this trend by offering competitive prices and personalized recommendations based on consumer preferences.

Local special circumstances: France has a rich history and tradition in winemaking, which gives it a unique advantage in the Alcoholic Drinks market. The country is known for its vineyards and wine regions, such as Bordeaux, Burgundy, and Champagne. These regions attract tourists from around the world who come to experience the local wines and learn about the winemaking process. This tourism contributes to the growth of the Alcoholic Drinks market in France, as visitors often purchase bottles of wine to take home as souvenirs.

Underlying macroeconomic factors: The French economy has been relatively stable in recent years, which has contributed to the growth of the Alcoholic Drinks market. With a strong economy, consumers have more disposable income to spend on luxury items such as high-quality wines and spirits. Additionally, the tourism industry in France continues to thrive, attracting visitors who contribute to the demand for alcoholic beverages. In conclusion, the Alcoholic Drinks market in France is growing due to customer preferences for a diverse range of alcoholic beverages, including wine, beer, and spirits. The market is also influenced by trends such as the demand for organic and natural products, as well as the rise of e-commerce. Local special circumstances, such as France's rich winemaking tradition and its popularity as a tourist destination, further contribute to the growth of the market. The stable economy and strong tourism industry in France are underlying macroeconomic factors that support the expansion of the Alcoholic Drinks market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.