Alcoholic Drinks - Poland

The Alcoholic Drinks market in Poland has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Poland has a strong drinking culture, with alcohol consumption playing a significant role in social gatherings and celebrations. Polish consumers have traditionally favored beer and vodka, but there has been a shift in recent years towards premium and craft products. This trend is driven by a growing interest in quality and unique flavors, as well as a desire to support local producers. As a result, there has been an increase in the consumption of craft beer, artisanal spirits, and imported wines.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Poland is the rising popularity of craft beer. Polish consumers are increasingly interested in trying new and unique flavors, and craft breweries have responded by offering a wide range of innovative and high-quality products. This trend is also driven by the growing number of craft beer festivals and events, which provide an opportunity for consumers to discover and sample different brands. Another trend in the market is the growing demand for premium spirits, particularly whiskey and gin. Polish consumers are becoming more knowledgeable about different types of spirits and are willing to spend more on premium products. This trend is driven by a desire for higher quality and more sophisticated drinking experiences.

Local special circumstances: One of the key factors driving the growth of the Alcoholic Drinks market in Poland is the increasing number of bars and restaurants. The hospitality industry in Poland has been booming in recent years, with a growing number of establishments catering to different tastes and preferences. This has created a demand for a wide variety of alcoholic beverages, from craft beers and artisanal spirits to premium wines and cocktails. Another special circumstance in the market is the strong presence of local producers. Poland has a rich tradition of alcohol production, particularly in the vodka and beer sectors. Local producers have capitalized on this heritage by offering high-quality and unique products that appeal to both domestic and international consumers. This has created a sense of pride and loyalty among Polish consumers, who are increasingly choosing local brands over international ones.

Underlying macroeconomic factors: The Alcoholic Drinks market in Poland has also been influenced by underlying macroeconomic factors. Poland has experienced strong economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed consumers to trade up to higher-priced products and indulge in more premium and craft offerings. Additionally, Poland's membership in the European Union has opened up new opportunities for trade and investment in the Alcoholic Drinks sector. This has led to an influx of international brands and products, which has further fueled the growth of the market. In conclusion, the Alcoholic Drinks market in Poland is experiencing growth due to changing customer preferences, including a shift towards premium and craft products. This trend is driven by a desire for quality and unique flavors, as well as a growing interest in supporting local producers. The market is also influenced by local special circumstances, such as the increasing number of bars and restaurants and the strong presence of local producers. Underlying macroeconomic factors, such as strong economic growth and Poland's membership in the European Union, have also contributed to the market's development.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.