Beer - Poland

Poland, known for its rich cultural heritage and picturesque landscapes, is also making a mark in the beer market. With a long history of brewing and a growing beer culture, Poland is witnessing significant developments in its beer market.

Customer preferences: Polish consumers have traditionally favored beer as their alcoholic beverage of choice. This preference is reflected in the increasing consumption of beer in the country. The younger generation, in particular, is driving this trend, with a growing interest in craft beers and unique flavors. Polish consumers are becoming more adventurous in their beer choices, seeking out new and innovative options.

Trends in the market: One of the key trends in the Polish beer market is the rise of craft breweries. These smaller, independent breweries are gaining popularity among consumers who are looking for high-quality, locally-produced beers. Craft breweries offer a wide range of flavors and styles, appealing to the diverse tastes of beer enthusiasts. This trend is in line with the global craft beer movement, which has seen significant growth worldwide. Another trend in the Polish beer market is the increasing demand for low-alcohol and non-alcoholic beers. Health-conscious consumers are seeking alternatives to traditional beers, and breweries are responding by offering a variety of low-alcohol and non-alcoholic options. This trend is driven by a desire for healthier lifestyles and a growing awareness of the negative effects of excessive alcohol consumption.

Local special circumstances: Poland has a strong brewing tradition, with many breweries tracing their roots back several centuries. This rich history and expertise in brewing have contributed to the development of a vibrant beer culture in the country. Polish breweries are known for their commitment to quality and craftsmanship, which has earned them a reputation for producing some of the finest beers in the region.

Underlying macroeconomic factors: The beer market in Poland is also influenced by macroeconomic factors. The country's stable economic growth and rising disposable incomes have contributed to increased consumer spending on beer. As the economy continues to expand, consumers have more purchasing power, allowing them to explore different beer options and experiment with new flavors. Additionally, Poland's membership in the European Union has opened up new opportunities for the beer market. The country benefits from the free movement of goods within the EU, allowing Polish breweries to export their products to other member states. This has helped to boost the growth of the beer industry and increase its competitiveness on the global stage. In conclusion, the beer market in Poland is experiencing significant developments driven by changing customer preferences, including a growing interest in craft beers and low-alcohol options. The country's rich brewing tradition, stable economy, and EU membership contribute to the growth and competitiveness of the market. As Poland continues to embrace new trends and innovations in the beer industry, it is poised to further establish itself as a key player in the global beer market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.