The Soccer Media Market in India within the Sports Market is experiencing minimal growth, impacted by factors such as limited digitalization and lower awareness of online services. However, factors such as increasing interest in soccer and investments in sports media may slowly drive growth.
Customer preferences: With the increasing popularity of soccer in India, the Soccer Media Market is witnessing a significant shift towards digital streaming platforms for consuming live matches and highlights. This trend is being driven by the growing availability of high-speed internet and the younger populations preference for consuming content on their mobile devices. Additionally, there has been a rise in demand for high-quality and region-specific commentary and analysis, catering to the diverse cultural and linguistic preferences of Indian soccer fans.
Trends in the market: In India, the Soccer Media Market is experiencing a surge in online streaming services, with major broadcasters and streaming platforms investing heavily in securing broadcasting rights for popular soccer leagues. This trend has resulted in increased accessibility and convenience for viewers, as well as a significant boost in viewership numbers. Additionally, there has been a rise in social media engagement through fan pages and online communities, creating a sense of community among soccer fans. This shift towards digital media presents great opportunities for stakeholders, such as advertisers, as they can now target a more diverse and engaged audience. There is also an increasing demand for high-quality content, creating room for new players in the market. With the rise of digital media, the traditional television broadcast model is facing a potential decline, making it crucial for industry stakeholders to adapt and embrace the shifting landscape of the Soccer Market within the Sports Market market.
Local special circumstances: In India, the Soccer Media market is seeing rapid growth due to the increasing popularity of soccer among the younger population and the rise of digital media platforms. The countrys large youth demographic, along with the widespread use of smartphones, has fueled the demand for online streaming of soccer matches and related content. Additionally, the Indian governments initiatives to promote the sport and develop infrastructure have also contributed to the growth of the market. Compared to other markets, Indias unique cultural passion for soccer and rapid technological advancements have greatly influenced the dynamics of the Soccer Media market within the larger Sports market.
Underlying macroeconomic factors: The growth of the Soccer Media market in India is influenced by macroeconomic factors such as the countrys steady economic growth, increasing disposable income, and favorable demographics (with a large youth population). The governments focus on promoting sports and development of sports infrastructure has also contributed to the growth of the Soccer Market within the Sports Market. However, the market faces challenges due to the dominance of cricket in the Indian Sports market and limited advertising and sponsorship opportunities. Additionally, the fluctuating exchange rates and political instability in the country can impact the buying power of consumers and investment in the market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
