The American Football Merchandise Market has been steadily growing in India within the Sports Market. Despite the minimal growth rate, the market is impacted by factors such as limited consumer awareness and the high cost of merchandise. Online sales have also been hindered by logistical challenges.
Customer preferences: With the rising popularity of American football and an increasing number of fans in India, there has been a noticeable shift in consumer preferences towards authentic and licensed merchandise. This is driven by a growing interest in American football culture and a desire to show support for their favorite teams. Furthermore, the younger demographic in both countries, who are highly influenced by social media and celebrity endorsements, are driving the demand for trendy and fashionable gear. As a result, brands are leveraging social media platforms to reach and engage with this target audience, and actively collaborating with popular influencers to promote their products.
Trends in the market: The American Football Merchandise Market is experiencing a rise in online sales, with e-commerce platforms providing a convenient way for fans to purchase team merchandise and memorabilia. In India, there is a growing trend of wearing American football jerseys and representing popular teams, driving the demand for licensed merchandise. Meanwhile, in the US, there is a shift towards sustainable and eco-friendly merchandise, with companies offering recycled materials and sustainable packaging options. This trend reflects the increasing consumer demand for socially responsible products and could have significant implications for industry stakeholders, such as manufacturers and retailers, to adapt to these changing preferences.
Local special circumstances: In India, the American Football merchandise market is influenced by the countrys growing interest in international sports and the popularity of American football among a young and affluent demographic. Additionally, the rise of e-commerce platforms and the governments push for a digital economy have provided a platform for the growth of the American Football merchandise market. In contrast, in the US, the American Football merchandise market is heavily influenced by the countrys strong sporting culture, high disposable income, and intense loyalty towards teams. The strong presence of major sporting leagues and teams also creates a competitive market for American Football merchandise.
Underlying macroeconomic factors: The American Football Merchandise Market in India and the United States is heavily impacted by macroeconomic factors such as consumer spending, inflation rates, and trade policies. In India, the market is driven by the countrys growing middle class and increasing disposable income, while in the United States, consumer spending and the overall strength of the economy play a significant role. In both countries, the performance of the American Football Market within the larger Sports Market is also impacted by global economic trends, government policies, and shifts in consumer preferences. Investment in sports infrastructure, marketing strategies, and technological advancements also heavily influence the markets growth.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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