The basketball media market in Germany has seen a negligible growth rate due to factors such as the lack of mainstream media coverage and declining interest in traditional sports media. However, the growth of social media and online streaming services is expected to drive future growth in this market.
Customer preferences: With the rise of social media and online streaming platforms, there has been a significant shift in how basketball fans consume content. Rather than relying solely on traditional television broadcasts, many fans are now turning to digital platforms for live games, highlights, and behind-the-scenes content. This trend is especially prominent among younger generations who are more tech-savvy and prefer to access content on their mobile devices. This has led to an increase in investment in digital media by basketball leagues and teams, catering to the changing preferences of consumers.
Trends in the market: In Germany, the Basketball Media Market is experiencing a surge in online streaming services for basketball games, with major providers investing in exclusive broadcast rights. This trend is driven by the increasing popularity of digital media consumption and the demand for convenient, on-the-go viewing options. Additionally, social media platforms are becoming an integral part of the basketball fan experience, providing real-time updates, highlights, and interactive discussions. As a result, industry stakeholders need to adapt their strategies to leverage the vast opportunities presented by the digital landscape in order to attract and engage a wider audience.
Local special circumstances: In Germany, the Basketball Media Market within the Sports Market is heavily influenced by the countrys strong basketball culture and its well-established media industry. The presence of top-tier basketball leagues such as the Basketball Bundesliga (BBL) and EuroLeague feeds the demand for extensive coverage and analysis, creating a competitive media market. This is further fueled by the countrys high internet and smartphone penetration rates, making online streaming and social media platforms popular channels for consuming basketball content. Additionally, Germanys strict data protection laws and regulations contribute to a unique media landscape with a focus on privacy and security, affecting the strategies and offerings of media companies in this market.
Underlying macroeconomic factors: The growth of the Basketball Media Market within the Sports Market is heavily influenced by macroeconomic factors such as overall economic health, consumer spending patterns, and government policies promoting sports and entertainment industries. In countries where the economy is thriving, there is generally more disposable income for individuals to spend on media products, leading to higher demand for basketball-related content. Similarly, government support for promoting sports and entertainment industries can create a conducive environment for the growth of the Basketball Media Market. On the other hand, economic downturns and restrictive government policies can have a negative impact on the markets performance, leading to lower revenues and limited growth opportunities.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
