The American Football media market within the Sports market in Germany has seen minimal growth, influenced by factors such as limited digital integration, niche target audience, and the popularity of traditional media channels. Despite this, there is still a growing demand for American Football content among fans and advertisers.
Customer preferences: In recent years, there has been a noticeable increase in the use of social media and streaming platforms for consuming American football content. With the rise of digital media, fans are able to access a wide range of content, from live game streams to behind-the-scenes footage and exclusive interviews. This trend is also driven by the younger demographics preference for instant and on-demand access to content. Furthermore, social media has become a crucial platform for teams and players to engage with fans and promote their brand, tapping into the social media-savvy audience.
Trends in the market: In both Germany and the United States, the American Football Media Market is experiencing a shift towards digital media consumption, with an increasing number of fans accessing content through online platforms and mobile devices. This trend is driven by the younger demographics preference for on-demand and interactive content. Additionally, social media platforms have become essential for marketing and engaging with fans. This trend is expected to continue, potentially leading to a decline in traditional media outlets for American Football coverage. Industry stakeholders need to adapt and invest in digital media strategies to remain relevant in this evolving market.
Local special circumstances: In Germany, the American Football media market is heavily influenced by the countrys strong interest in traditional football (soccer) and its rich history in the sport. This has led to a smaller but dedicated fanbase for American Football, with media coverage and marketing efforts catering to this niche market. In contrast, the American Football media market in the United States is much larger and more mainstream, with a broader reach and more commercial opportunities. Additionally, Germanys strict regulations on advertising and strict data privacy laws may also impact the marketing and distribution of American Football content. In the United States, there are less restrictions and a more competitive market, allowing for more innovative and diverse media offerings.
Underlying macroeconomic factors: The American Football Media Market of the American Football Market within the Sports Market is heavily influenced by macroeconomic factors such as technological advancements and media consumption trends, both domestically and globally. The growth of digital media and streaming services has had a significant impact on the market, with increasing accessibility and consumer demand for content. Additionally, strong fiscal policies and investments in sports infrastructure, such as stadiums and broadcasting facilities, contribute to the overall health of the market. Fluctuations in the national and global economy can also affect consumer spending and advertising investments, ultimately impacting the performance of the American Football Media Market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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