UK video games ARPU by segment 2027

Significant fluctuations are estimated for all segments over the forecast period for the arpu. Overall, the indicator appears to follow a positive trend, as there are more increasing values than decreasing values expected in the individual segments until 2027. Among them, the segment Online Games achieves the relatively highest value throughout the entire period, reaching 158.38 U.S. dollars.

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Digital video game average revenue per user (ARPU) in the United Kingdom (UK) from 2017 to 2027, by segment (in U.S. dollars)

Characteristic	Online Games	Download Games	Mobile Games	Cloud Gaming	In-game Advertising	Gaming Networks	Games Live Streaming
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Special properties

excluding physical games

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The video games market refers to the entire industry involved in the creation, development, publishing, distribution, and monetization of video games. This market encompasses a wide range of products, including console games, PC games, mobile games, and online games. It also includes hardware and accessories such as gaming consoles, controllers, and virtual reality headsets. The games market is a rapidly growing industry, with millions of people worldwide playing video games and billions of dollars in revenue generated each year.

Structure:

The games market contains out of several different markets, such as Online Games, Mobile Games or Cloud Gaming. Information on all the other markets can be found on the relevant page.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through in-game purchases, consumer spending on games, and subscription fees. Additional definitions for each market can be found within the respective market pages. Market numbers for download games, mobile games, online games and gaming networks can also be found in the digital market insights in the video games market. Key players in the market are companies like Activision (Call of Duty), PUBG Mobile or GeForce Now For more information on the data displayed, use the info button right next to the boxes.

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