Digital media users in Italy 2027

Over the last two observations, the number of users is forecast to significantly increase in all segments. Concerning the four selected segments, the segment Video-on-Demand has the largest number of users with 36.34 million users. Contrastingly, Digital Music is ranked last, with 11.27 million users. Their difference, compared to Video-on-Demand, lies at 25.07 million users.

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Number of digital media users in Italy from 2017 to 2027, by segment (in millions)

Characteristic	Video-on-Demand	ePublishing	Video Games	Digital Music
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Digital Media is defined as audiovisual media contents and applications that are distributed directly over the internet. This includes digital video contents (e.g. movies, series and TV shows), digital music provided as download or internet-stream as well as digital games for different devices and electronically published content such as eBooks, eMagazines or ePapers.

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