The revenue in the 'Online Games' segment of the media market in the Philippines was forecast to increase between 2024 and 2027 by in total 0.6 million U.S. dollars (+2.16 percent). This overall increase does not happen continuously, notably not in 2027. The revenue is estimated to amount to 28.38 million U.S. dollars in 2027.
Data provided by Statista Market Insights are estimates.
Definition:
In-game advertising refers to the practice of incorporating advertisements into video games. This can take various forms, including static or dynamic ads that are displayed in the game environment, product placements where real-world brands are integrated into the game content, or sponsored content that is created specifically for the game. The purpose of in-game advertising is typically to generate revenue for the game developer or publisher, while providing advertisers with a new and potentially lucrative marketing channel.
Additional Information:
The market comprises revenues and average revenue per user. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (April 21, 2023). Revenue of the online games market in the Philippines from 2017 to 2027 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1257071/revenue-online-games-segment-philippines
Statista. "Revenue of the online games market in the Philippines from 2017 to 2027 (in million U.S. dollars)." Chart. April 21, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1257071/revenue-online-games-segment-philippines
Statista. (2023). Revenue of the online games market in the Philippines from 2017 to 2027 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1257071/revenue-online-games-segment-philippines
Statista. "Revenue of The Online Games Market in The Philippines from 2017 to 2027 (in Million U.S. Dollars)." Statista, Statista Inc., 21 Apr 2023, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1257071/revenue-online-games-segment-philippines
Statista, Revenue of the online games market in the Philippines from 2017 to 2027 (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1257071/revenue-online-games-segment-philippines (last visited September 20, 2024)
Revenue of the online games market in the Philippines from 2017 to 2027 (in million U.S. dollars) [Graph], Statista, April 21, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1257071/revenue-online-games-segment-philippines