Recent forecasts from WARC and the AA predict a considerable drop in outdoor advertising expenditure in the United Kingdom (UK) in 2020. The year started with 11.4 percent growth for digital out-of-home (DOOH) advertising spend, but the coronavirus pandemic will impact the market in Q2, and positive growth may not return until 2021.
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Coronavirus impact on outdoor advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021
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WARC. (April 30, 2020). Coronavirus impact on outdoor advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1114263/coronavirus-impact-on-outdoor-ad-spend-in-the-uk/
WARC. "Coronavirus impact on outdoor advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021." Chart. April 30, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1114263/coronavirus-impact-on-outdoor-ad-spend-in-the-uk/
WARC. (2020). Coronavirus impact on outdoor advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1114263/coronavirus-impact-on-outdoor-ad-spend-in-the-uk/
WARC. "Coronavirus Impact on Outdoor Advertising Expenditure Growth in The United Kingdom (Uk), Forecast for 2020 by Quarter, and An Outlook for 2021." Statista, Statista Inc., 30 Apr 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1114263/coronavirus-impact-on-outdoor-ad-spend-in-the-uk/
WARC, Coronavirus impact on outdoor advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1114263/coronavirus-impact-on-outdoor-ad-spend-in-the-uk/ (last visited November 10, 2024)
Coronavirus impact on outdoor advertising expenditure growth in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 [Graph], WARC, April 30, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1114263/coronavirus-impact-on-outdoor-ad-spend-in-the-uk/
