Public Cloud - Italy

Italy

Revenue in the Public Cloud market is projected to reach US$11.67bn in 2024.
Software as a Service dominates the market with a projected market volume of US$3.74bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 16.62%, resulting in a market volume of US$25.17bn by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$450.50 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

For more information on the data displayed, use the info button right next to the boxes.

Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud Market in Italy is experiencing steady growth, driven by factors such as increasing adoption of digital technologies, growing awareness of the benefits of cloud services, and the convenience of accessing cloud-based applications. The average growth rate of the market is impacted by factors such as competition among sub-markets and the overall demand for cloud services in the region.

Customer preferences: The rise of remote work due to the pandemic has accelerated the adoption of public cloud services in Italy. Businesses are now looking for flexible and scalable solutions to support their remote workforce, leading to a significant increase in demand for cloud-based collaboration tools and virtual desktops. This trend is expected to continue as companies prioritize cost-effectiveness and agility in their operations.

Trends in the market: In Italy, the Public Cloud Market is experiencing a surge in adoption as businesses seek more efficient and cost-effective solutions for data storage and management. This trend is being driven by the increasing reliance on cloud-based services, such as SaaS and PaaS, in various industries. The trajectory of this trend is expected to continue upwards, with the market projected to reach a value of $9.8 billion by 2025. This trend is significant for industry stakeholders, as it presents opportunities for growth and innovation in the cloud computing sector. However, it also poses challenges, such as data security concerns and the need for skilled professionals to manage and optimize cloud services. Overall, the trend towards increased adoption of public cloud services in Italy has the potential to transform the business landscape and drive digital transformation across industries.

Local special circumstances: In Italy, the Public Cloud Market is flourishing due to the country's high adoption of digital technologies and the government's efforts to promote digital transformation. With a strong digital infrastructure and a tech-savvy population, Italy is an ideal market for public cloud services. Additionally, strict data privacy laws and regulations have led to a secure and reliable cloud environment for businesses. Furthermore, the country's unique cultural emphasis on family and community has resulted in a growing demand for collaborative and remote working solutions, further driving the growth of the public cloud market in Italy.

Underlying macroeconomic factors: The Public Cloud Market in Italy is impacted by macroeconomic factors such as the country's economic stability, government policies, and technological advancements. Italy's strong economic performance and favorable regulatory environment have contributed to the growth of the public cloud market. Furthermore, the increasing adoption of digital transformation strategies by businesses in Italy has also boosted the demand for public cloud services. Additionally, the country's investment in technology infrastructure and initiatives to promote digitalization have created a conducive environment for the growth of the public cloud market.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.