Public Cloud - Denmark

Denmark

Revenue in the Public Cloud market is projected to reach US$4,854.00m in 2024.
Software as a Service dominates the market with a projected market volume of US$2,292.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.90%, resulting in a market volume of US$11,060.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$1,491.00 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

For more information on the data displayed, use the info button right next to the boxes.

Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in Denmark is witnessing mild growth, driven by factors such as increasing adoption of cloud technologies, growing awareness about data security, and the convenience of online services. The sub-markets of Infrastructure, Platform, Software, Business Process, and Desktop as a Service are contributing to this growth. However, factors such as regulatory challenges and data privacy concerns may impact the market's growth rate.

Customer preferences: As the digital landscape continues to rapidly evolve, consumers in Denmark are increasingly relying on Public Cloud Market solutions for their business needs. This trend is driven by the desire for flexible and scalable cloud computing services, as well as the need for remote work and collaboration tools. Additionally, the demand for digital security and data protection has also contributed to the rise of the Public Cloud Market in Denmark.

Trends in the market: In Denmark, the Public Cloud market is experiencing a surge in adoption, with businesses increasingly turning to cloud-based solutions to streamline operations and reduce costs. This trend is expected to continue as more companies recognize the benefits of the cloud, such as scalability and flexibility. Additionally, the Danish government's push towards digitalization and data-driven innovation is further fueling the growth of the Public Cloud market. This presents opportunities for industry stakeholders, such as cloud service providers, to expand their offerings and cater to the evolving needs of businesses in Denmark. However, this trend also poses challenges for traditional IT companies, who may need to adapt their business models to stay competitive in the rapidly evolving cloud landscape. Overall, the trajectory of this trend indicates a shift towards a more digitally-driven economy in Denmark, with the Public Cloud market playing a crucial role in this transformation.

Local special circumstances: In Denmark, the Public Cloud Market is experiencing significant growth due to the country's strong focus on sustainability and digitalization. The government has implemented strict regulations to promote the use of cloud services, leading to a high adoption rate among businesses and organizations. Additionally, the country's small size and high internet penetration have created a conducive environment for cloud-based solutions. This has also led to the emergence of niche providers catering to specific industries such as healthcare and education.

Underlying macroeconomic factors: The Public Cloud Market in Denmark is heavily influenced by macroeconomic factors such as technological advancements, government support, and investment in digital infrastructure. Denmark's strong economic health and stable fiscal policies have fostered a favorable business environment for the growth of the public cloud market. Furthermore, the country's robust digital infrastructure and high internet penetration rate have created a strong demand for cloud services from both businesses and consumers. Additionally, Denmark's commitment to sustainability and green energy has attracted major cloud providers to establish data centers in the country, further driving market growth. Overall, Denmark's favorable macroeconomic climate has positioned it as a leader in the adoption and utilization of public cloud services.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.