Public Cloud - Australia

Australia

Revenue in the Public Cloud market is projected to reach US$12.68bn in 2024.
Software as a Service dominates the market with a projected market volume of US$5.42bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.53%, resulting in a market volume of US$29.67bn by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$866.90 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

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Currency

Analyst Opinion

The Public Cloud market in Australia is experiencing moderate growth, driven by factors such as the increasing demand for digital technologies, the growing awareness of the benefits of online services, and the convenience they offer. The market is influenced by the sub-markets of Infrastructure, Platform, Software, Business Process, and Desktop as a Service, which are contributing to its overall growth rate. However, factors such as competition and pricing may impact the market's mild growth rate.

Customer preferences: The adoption of public cloud services in Australia has been driven by a growing demand for flexible and scalable IT solutions. This trend is further fueled by the country's diverse cultural landscape, as businesses and organizations of all sizes seek to leverage the benefits of cloud computing to streamline operations and boost productivity. Additionally, the rise of remote work and the need for efficient collaboration tools have also contributed to the increased adoption of public cloud services in the country.

Trends in the market: In Australia, the Public Cloud Market is experiencing a surge in demand for Software-as-a-Service (SaaS) solutions, with businesses looking to streamline their operations and reduce costs. Additionally, there is a growing trend of hybrid cloud adoption, where companies use a combination of public and private cloud services to meet their specific needs. This trend is expected to continue as more businesses realize the benefits of a hybrid approach. Furthermore, with the government promoting digital transformation, there is an increasing focus on data security and compliance, leading to a rise in demand for cloud security solutions. These trends highlight the growing importance of the Public Cloud Market in Australia and the need for industry stakeholders to stay updated and adapt to meet the evolving needs of businesses.

Local special circumstances: In Australia, the Public Cloud Market is experiencing rapid growth due to the country's strong digital infrastructure and favorable business environment. Additionally, the country's strict data privacy laws and government regulations have fostered a high level of trust in cloud services among businesses and consumers. This, coupled with the country's geographic isolation, has led to a high demand for cloud-based solutions for remote work and collaboration. Furthermore, Australia's multicultural population has influenced the market with a diverse range of businesses and industries adopting cloud technology.

Underlying macroeconomic factors: The Public Cloud Market in Australia is heavily influenced by macroeconomic factors such as technological advancements, government policies, and investment in digital infrastructure. Australia's strong economy, favorable regulatory environment, and high investment in digital transformation are driving the growth of the Public Cloud Market. Additionally, the increasing demand for cloud-based solutions and services from various industries and the growing adoption of digital technologies by businesses are contributing to the market's growth. Furthermore, the rising trend of remote work and the need for efficient and flexible IT infrastructure are also supporting the expansion of the Public Cloud Market in Australia.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.