Key regions: Canada, United Kingdom, United States, China, Europe
The Cold & Cough Remedies (Pharmacies) market in Sweden has been experiencing steady growth in recent years.
Customer preferences: In Sweden, there is a growing demand for over-the-counter cold and cough remedies from pharmacies. This can be attributed to several factors. Firstly, there is a high level of awareness among the Swedish population about the importance of self-care and taking proactive measures to maintain good health. As a result, many individuals prefer to treat common cold and cough symptoms on their own, rather than seeking medical attention. Additionally, the convenience of purchasing these remedies from pharmacies, which are widely accessible throughout the country, is another reason for the increasing customer preference.
Trends in the market: One of the key trends in the Cold & Cough Remedies (Pharmacies) market in Sweden is the shift towards natural and herbal remedies. Swedish consumers have shown a growing interest in products that are perceived as more natural and less reliant on synthetic ingredients. This trend is in line with the overall consumer preference for organic and sustainable products in various sectors. As a result, there has been an increase in the availability and sales of cold and cough remedies that are based on natural ingredients, such as herbal extracts and essential oils. Another trend in the market is the emphasis on preventive measures. Swedish consumers are increasingly focused on maintaining a healthy lifestyle and preventing illnesses, rather than just treating symptoms. This has led to a rise in the demand for products that boost the immune system and support overall respiratory health. Cold and cough remedies that contain ingredients like vitamin C, zinc, and echinacea are gaining popularity among health-conscious consumers.
Local special circumstances: Sweden has a well-developed healthcare system that provides universal access to medical care. However, the high cost of prescription medications and long waiting times for doctor appointments have led many individuals to seek alternative solutions for common ailments. This has contributed to the growth of the Cold & Cough Remedies (Pharmacies) market in the country, as pharmacies offer a convenient and affordable option for self-care.
Underlying macroeconomic factors: The strong economy in Sweden has played a significant role in the growth of the Cold & Cough Remedies (Pharmacies) market. With high disposable incomes and a stable employment rate, consumers have the financial means to purchase over-the-counter remedies from pharmacies. Additionally, the aging population in Sweden has also contributed to the market growth, as older individuals are more likely to experience cold and cough symptoms and seek remedies to alleviate their discomfort.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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