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Mon - Fri, 9am - 6pm (EST)
Key regions: United States, China, Japan, Brazil, United Kingdom
Portugal, known for its rich history and beautiful landscapes, has a dynamic banking market that reflects the country's economic growth and stability.
Customer preferences: Portuguese customers in the banking sector have shown a growing preference for digital banking services, such as online banking and mobile apps. This shift towards digital platforms is driven by the convenience and accessibility they offer to customers in managing their finances. Additionally, there is an increasing demand for personalized banking services tailored to individual needs and preferences.
Trends in the market: One noticeable trend in the banking market in Portugal is the consolidation of banks to improve efficiency and competitiveness. This trend is driven by the need to adapt to changing customer preferences and technological advancements. Another trend is the focus on sustainability and ethical banking practices, with more banks incorporating environmental and social considerations into their business strategies.
Local special circumstances: Portugal's banking market has been influenced by the aftermath of the global financial crisis, leading to increased regulatory scrutiny and risk management practices. Additionally, the country's aging population and emigration trends have impacted the demand for banking services, with a growing focus on retirement planning and international money transfers.
Underlying macroeconomic factors: The development of the banking market in Portugal is also influenced by macroeconomic factors such as interest rates, inflation, and economic growth. Low interest rates set by the European Central Bank have affected the profitability of banks, leading to a focus on cost-cutting and diversification of revenue streams. Economic growth and stability play a crucial role in shaping the demand for banking services, as consumer confidence and investment levels impact the overall performance of the banking sector.
Data coverage:
Data encompasses B2B and B2C enterprises. Figures are based on Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.Modeling approach / Market size:
Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use data provided by the IMF, World Bank and the annual reports of the top 1000 Banks by asset size. Next we use relevant key market indicators and data from country-specific associations such as GDP, deposit interest rates, lending interest rates or bank account penetration rates. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast financial services for digital as well as traditional products and services.Additional Notes:
The market is updated twice per year in case market dynamics change.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)