The popularity of food delivery services has been on the rise in many countries, and Portugal is no exception.
Customer preferences: Portuguese consumers are increasingly turning to food delivery services due to convenience and time-saving benefits. With busy work schedules and the rise of online ordering platforms, customers are opting for the ease of having food delivered to their doorstep.
Trends in the market: The food delivery market in Portugal is highly competitive, with both local and international players vying for market share. However, the market is dominated by a few key players, with a few new entrants entering the market in recent years. To stay competitive, companies are exploring new technologies, such as drone and robot deliveries, to improve efficiency and reduce delivery times.
Local special circumstances: Portugal is known for its rich culinary traditions and diverse cuisine, which has contributed to the growth of the food delivery market. With a wide variety of local and international cuisine available, consumers have more options than ever before. Additionally, the tourism industry in Portugal has also contributed to the growth of the food delivery market, as visitors often seek out local cuisine and the convenience of food delivery services.
Underlying macroeconomic factors: The rise of the food delivery market in Portugal can also be attributed to broader macroeconomic factors, such as the growth of e-commerce and the increasing use of smartphones. With more consumers shopping online and using mobile devices to make purchases, food delivery services have become more accessible and convenient. Additionally, the COVID-19 pandemic has accelerated the growth of the food delivery market, as consumers are increasingly turning to online ordering and delivery services to avoid crowded public spaces.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
