Non-Alcoholic Drinks - Thailand

The Non-Alcoholic Drinks market in Thailand has been experiencing significant growth in recent years.

Customer preferences: Thai consumers have shown a growing preference for healthier beverage options, which has contributed to the rise in demand for non-alcoholic drinks. With increasing health consciousness, people are actively seeking out beverages that are low in sugar and artificial additives. This has led to a surge in the popularity of natural and organic drinks, such as herbal teas, fruit-infused waters, and plant-based milks.

Trends in the market: One major trend in the Non-Alcoholic Drinks market in Thailand is the increasing popularity of functional beverages. Consumers are looking for drinks that offer additional health benefits, such as improved digestion, boosted immunity, and increased energy. As a result, we have seen a rise in the demand for drinks infused with ingredients like probiotics, antioxidants, and vitamins. Another trend that has emerged in the market is the growing interest in traditional Thai beverages. Thai consumers are rediscovering their cultural heritage and are seeking out traditional drinks that were once popular but had lost popularity over the years. This trend has opened up opportunities for small local producers who specialize in traditional recipes and flavors.

Local special circumstances: One of the unique factors that have contributed to the growth of the Non-Alcoholic Drinks market in Thailand is the country's tropical climate. With hot and humid weather year-round, there is a constant demand for refreshing and hydrating beverages. This has led to the popularity of drinks like iced teas, fruit juices, and coconut water.

Underlying macroeconomic factors: Thailand's growing middle class and rising disposable incomes have played a significant role in the development of the Non-Alcoholic Drinks market. As people have more money to spend, they are willing to invest in premium and healthier beverage options. Additionally, the tourism industry in Thailand has been booming, attracting millions of international visitors each year. These tourists often seek out local and unique food and drink experiences, which has further fueled the demand for non-alcoholic beverages in the country. In conclusion, the Non-Alcoholic Drinks market in Thailand has been driven by changing customer preferences towards healthier options, the emergence of functional beverages, the revival of traditional Thai drinks, the country's tropical climate, and the growing middle class and tourism industry. These factors have created a favorable environment for the growth and development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.