Ready-to-Drink (RTD) Tea - United Arab Emirates

The Ready-to-Drink (RTD) Tea market in United Arab Emirates has been experiencing significant growth in recent years. Customer preferences for healthier beverage options, convenience, and unique flavors have contributed to the increasing demand for RTD tea in the country.

Customer preferences: Consumers in the United Arab Emirates have shown a growing interest in healthier beverage options, which has led to an increased demand for RTD tea. RTD tea is often perceived as a healthier alternative to carbonated soft drinks and other sugary beverages. Additionally, the convenience factor of RTD tea appeals to busy consumers who are looking for on-the-go options.

Trends in the market: One of the key trends in the RTD tea market in the United Arab Emirates is the introduction of unique flavors and blends. Manufacturers are constantly innovating to cater to the diverse taste preferences of consumers in the country. Flavors such as green tea, black tea, and fruit-infused teas are gaining popularity among consumers. Furthermore, the use of natural and organic ingredients in RTD teas is also a growing trend, as consumers are becoming more conscious of the ingredients they consume.

Local special circumstances: The United Arab Emirates has a multicultural population, with residents from various countries and backgrounds. This diversity has influenced the RTD tea market, as consumers from different cultures bring their preferences and consumption habits to the market. For example, the tradition of drinking tea is deeply rooted in Emirati culture, and this has contributed to the popularity of RTD tea in the country.

Underlying macroeconomic factors: The growing economy of the United Arab Emirates has had a positive impact on the RTD tea market. As disposable incomes rise, consumers have more purchasing power and are able to afford premium and higher-priced RTD tea products. Additionally, the country's tourism industry plays a significant role in driving the demand for RTD tea. Tourists from around the world visit the United Arab Emirates, and many of them seek out local and unique food and beverage experiences, including RTD tea. In conclusion, the Ready-to-Drink (RTD) Tea market in United Arab Emirates is experiencing growth due to customer preferences for healthier beverage options, convenience, and unique flavors. The introduction of unique flavors and blends, as well as the use of natural and organic ingredients, are key trends in the market. The multicultural population and the tradition of tea drinking in Emirati culture are also factors that contribute to the growth of the RTD tea market. The growing economy and the influx of tourists in the United Arab Emirates further drive the demand for RTD tea.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.