Ready-to-Drink (RTD) Tea - Norway

The Ready-to-Drink (RTD) Tea market in Norway has been experiencing significant growth in recent years.

Customer preferences: Norwegian consumers have been increasingly drawn to RTD tea due to its convenience and health benefits. Many consumers are looking for healthier beverage options, and RTD tea offers a refreshing alternative to sugary soft drinks. In addition, the on-the-go lifestyle of many Norwegians has contributed to the popularity of RTD tea, as it can be easily consumed while commuting or at work.

Trends in the market: One of the key trends in the RTD tea market in Norway is the growing demand for natural and organic products. Consumers are becoming more conscious of the ingredients in their beverages and are seeking out products that are free from artificial additives and preservatives. As a result, many RTD tea brands in Norway are focusing on offering organic and natural options to cater to this demand. Another trend in the market is the increasing popularity of flavored RTD teas. Norwegian consumers are looking for unique and innovative flavors that go beyond the traditional black or green tea. This has led to the introduction of a wide variety of fruit-infused and herbal RTD teas in the market.

Local special circumstances: Norway's climate and geography also play a role in the development of the RTD tea market. The country's cold weather and long winters make hot beverages like tea a popular choice among Norwegians. However, the convenience of RTD tea allows consumers to enjoy their favorite beverage without the need for brewing or steeping.

Underlying macroeconomic factors: The growing health consciousness among Norwegian consumers is a global trend that has influenced the RTD tea market in Norway. As people become more aware of the negative health effects of sugary drinks, they are actively seeking out healthier alternatives. This has led to an increased demand for RTD tea, which is perceived as a healthier option. Furthermore, the strong economy in Norway has also contributed to the growth of the RTD tea market. With higher disposable incomes, consumers have more purchasing power and are willing to spend on premium and healthier products like RTD tea. In conclusion, the Ready-to-Drink (RTD) Tea market in Norway is experiencing growth due to the increasing demand for healthier and convenient beverage options. The preference for natural and organic products, as well as the popularity of flavored RTD teas, are key trends in the market. The cold climate and strong economy in Norway also contribute to the growth of the RTD tea market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.