Juices - Turkey

The Juices market in Turkey has been experiencing significant growth in recent years.

Customer preferences: Turkish consumers have shown a growing preference for healthier beverage options, which has contributed to the increased demand for juices. As people become more health-conscious, they are seeking out products that offer nutritional benefits and natural ingredients. Juices are seen as a convenient and tasty way to incorporate fruits and vegetables into their diet. Additionally, the younger generation in Turkey is particularly interested in trying new and exotic flavors, which has led to a wider variety of juice options being available in the market.

Trends in the market: One of the key trends in the Turkish juice market is the rising popularity of cold-pressed juices. Cold-pressed juices are made by using a hydraulic press to extract the juice from fruits and vegetables, which helps to retain more nutrients and enzymes compared to traditional juicing methods. This trend is driven by the increasing demand for fresh and minimally processed products. Cold-pressed juices are often marketed as being more natural and healthier, which resonates with health-conscious consumers. Another trend in the Turkish juice market is the growing demand for functional juices. Functional juices are formulated with added vitamins, minerals, or other beneficial ingredients to target specific health concerns. For example, there has been an increase in the availability of juices fortified with antioxidants, probiotics, and immune-boosting ingredients. This trend is driven by the desire for products that offer additional health benefits beyond basic nutrition.

Local special circumstances: Turkey has a rich agricultural heritage and is known for its abundance of fresh fruits and vegetables. This has created a favorable environment for the development of the juice industry. Local juice manufacturers have access to a wide variety of high-quality produce, which allows them to create unique and flavorful juice blends. The use of locally sourced ingredients also appeals to consumers who prioritize supporting local businesses and reducing their carbon footprint.

Underlying macroeconomic factors: The growing middle class in Turkey has led to increased disposable income, which has contributed to the growth of the juice market. As consumers have more money to spend, they are willing to invest in premium and healthier products, including juices. Additionally, urbanization and changing lifestyles have led to a shift in consumer preferences towards more convenient and on-the-go options, which has further fueled the demand for juices. In conclusion, the Juices market in Turkey is experiencing growth due to changing customer preferences towards healthier beverage options, including cold-pressed and functional juices. The availability of a wide variety of fresh fruits and vegetables, along with the rising disposable income of the middle class, has also contributed to the market's development. Overall, the Turkish juice market is expected to continue to expand as consumers increasingly prioritize their health and wellness.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.