Juices - Indonesia

The Juices market in Indonesia has been experiencing significant growth in recent years. Customer preferences for healthier beverage options, coupled with the increasing disposable income of the population, have contributed to this development.

Customer preferences: Indonesian consumers are increasingly becoming health-conscious and are actively seeking out healthier beverage options. This has led to a growing demand for juices, which are perceived as a healthier alternative to carbonated drinks. Additionally, the younger generation in Indonesia is particularly interested in trying new and exotic flavors, which has further fueled the demand for juices in the market.

Trends in the market: One of the key trends in the Juices market in Indonesia is the rise of functional juices. Consumers are now looking for juices that offer additional health benefits, such as immunity-boosting, detoxifying, and energy-enhancing properties. This trend is driven by the growing awareness of the importance of maintaining a healthy lifestyle and the desire to incorporate natural remedies into daily routines. Another trend in the market is the increasing popularity of cold-pressed juices. Cold-pressed juices are made by using a hydraulic press to extract the juice from fruits and vegetables, resulting in a higher nutrient content and fresher taste compared to traditional methods. This trend is driven by the perception that cold-pressed juices are more natural and healthier than other types of juices.

Local special circumstances: Indonesia is a tropical country with a rich variety of fruits and vegetables. This abundance of fresh produce has contributed to the availability of a wide range of juices in the market. Local juice manufacturers have capitalized on this by offering a diverse selection of flavors, including traditional Indonesian fruits like mango, guava, and dragon fruit. This local touch has resonated well with consumers, who appreciate the familiar tastes and flavors.

Underlying macroeconomic factors: The growing middle class in Indonesia has played a significant role in the development of the Juices market. As disposable incomes rise, consumers have more purchasing power and are willing to spend on premium and healthier beverage options. This has created a favorable environment for juice manufacturers to introduce new products and expand their market share. Furthermore, the increasing urbanization and changing lifestyles in Indonesia have also contributed to the growth of the Juices market. As more people move to cities and adopt busier lifestyles, there is a greater demand for convenient and on-the-go food and beverage options. Juices, with their portable packaging and refreshing taste, have become a popular choice among urban consumers. In conclusion, the Juices market in Indonesia is experiencing growth due to customer preferences for healthier beverage options, the rise of functional and cold-pressed juices, the abundance of local fruits, and the increasing disposable income of the population. These factors, along with the underlying macroeconomic factors, have created a favorable environment for the development of the Juices market in Indonesia.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.