Bottled Water - Spain

The Bottled Water market in Spain is experiencing significant growth and development.

Customer preferences: In recent years, there has been a noticeable shift in consumer preferences towards healthier beverage options. This has led to a growing demand for bottled water as consumers are increasingly choosing it over sugary drinks and carbonated beverages. Additionally, the convenience and portability of bottled water make it a popular choice for on-the-go consumers.

Trends in the market: One of the key trends in the Bottled Water market in Spain is the increasing popularity of premium and flavored water. Consumers are willing to pay a higher price for bottled water that offers unique flavors and enhanced benefits such as added vitamins and minerals. This trend is driven by the desire for variety and a more enjoyable drinking experience. Another trend in the market is the growing demand for eco-friendly packaging. With increasing awareness about environmental issues, consumers are becoming more conscious of the impact of plastic waste on the environment. As a result, there is a growing demand for bottled water brands that use sustainable packaging materials and promote recycling.

Local special circumstances: Spain has a warm climate and is known for its tourism industry. This creates a favorable environment for the Bottled Water market, as tourists and locals alike seek refreshment and hydration in the hot weather. The tourism industry in Spain attracts millions of visitors each year, and the demand for bottled water is high in popular tourist destinations.

Underlying macroeconomic factors: The growing population and improving economic conditions in Spain are contributing to the development of the Bottled Water market. As disposable incomes rise, consumers have more purchasing power to spend on bottled water. Additionally, the increasing health consciousness among consumers is driving the demand for healthier beverage options, including bottled water. In conclusion, the Bottled Water market in Spain is experiencing growth and development due to changing consumer preferences, including a shift towards healthier beverages and eco-friendly packaging. The popularity of premium and flavored water, as well as the warm climate and tourism industry in Spain, further contribute to the market's expansion. The underlying macroeconomic factors, such as a growing population and improving economic conditions, also play a significant role in the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.