Bottled Water - Germany

The Bottled Water market in Germany has experienced significant growth in recent years, driven by changing consumer preferences and increasing health consciousness.

Customer preferences: Customers in Germany are increasingly choosing bottled water over other beverages due to its perceived health benefits and convenience. Bottled water is seen as a healthier alternative to sugary drinks and is often preferred by individuals who are trying to maintain a balanced diet and lifestyle. Additionally, the convenience of bottled water, especially in single-serve formats, appeals to busy consumers who are constantly on the go.

Trends in the market: One of the key trends in the Bottled Water market in Germany is the growing demand for premium and functional water. Consumers are willing to pay a premium for bottled water that offers additional benefits such as enhanced hydration, electrolytes, or vitamins. This trend is driven by the increasing focus on wellness and self-care among consumers. Another trend in the market is the rising popularity of flavored and infused water. German consumers are seeking variety and unique flavors in their bottled water choices. Flavored water options, such as fruit-infused or sparkling water, are gaining traction as they provide a refreshing and more enjoyable drinking experience.

Local special circumstances: Germany has a strong environmental consciousness, and this is reflected in the Bottled Water market. There is a growing demand for sustainable packaging solutions, such as eco-friendly bottles made from recycled materials or biodegradable packaging. This trend is driven by consumer concerns about plastic waste and the desire to minimize the environmental impact of their consumption.

Underlying macroeconomic factors: The growing health and wellness trend, coupled with rising disposable incomes, has contributed to the growth of the Bottled Water market in Germany. As consumers become more aware of the importance of staying hydrated and maintaining a healthy lifestyle, they are willing to spend more on premium bottled water products. Additionally, the strong economy in Germany has provided consumers with increased purchasing power, allowing them to afford higher-priced bottled water options. In conclusion, the Bottled Water market in Germany is experiencing growth due to changing consumer preferences towards healthier and more convenient beverage options. The demand for premium and functional water, as well as flavored and infused water, is on the rise. Local special circumstances, such as the emphasis on sustainability, are also influencing the market. Overall, the underlying macroeconomic factors, including the health and wellness trend and rising disposable incomes, are driving the growth of the Bottled Water market in Germany.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.