Market Insights Consumer Home & Laundry Care

Household Cleaners - United States

United States

In 2024, the revenue in the Household Cleaners market in the United States is projected to reach a substantial amount of US$7.90bn.
This market is anticipated to experience a steady annual growth rate of 2.87% (CAGR 2024-2029).
When compared to other countries around Worldwide, in the United States stands out as the top revenue generator in the Household Cleaners market, with an estimated revenue of US$7.90bn in 2024.
To put this into perspective, in 2024, the per person revenue in the United States is expected to be approximately US$23.10.
This figure indicates the revenue generated per individual in relation to the total population of the country.
Despite the growing popularity of eco-friendly household cleaners, traditional chemical-based products still dominate the United States market.

Key regions: Indonesia, United Kingdom, Europe, Vietnam, United States

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.