Beauty & Personal Care - Saudi Arabia

Saudi Arabia

In 2024, the revenue in the Beauty & Personal Care market in Saudi Arabia amounts to US$5.95bn.
This market is projected to grow annually by 3.89% (CAGR 2024-2029).
The largest segment in this market is Personal Care, with a market volume of US$2.67bn in 2024.
When compared globally, in the United States generates the highest revenue, reaching US$100bn in 2024.
In terms of per capita revenue, each person in Saudi Arabia generates US$158.70 in 2024.
Furthermore, online sales are expected to contribute 41.9% of the total revenue in the Beauty & Personal Care market by 2024.
The beauty and personal care market in Saudi Arabia is experiencing a surge in demand for halal-certified products.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.