Alcoholic Drinks - Sweden

The Alcoholic Drinks market in Sweden has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Sweden have shifted towards higher quality and more premium alcoholic beverages. Consumers are increasingly seeking out craft beers, artisanal spirits, and premium wines. This trend is driven by a growing interest in unique and high-quality products, as well as a desire to support local producers. Additionally, there has been a shift towards healthier drinking habits, with an increasing demand for low-alcohol and non-alcoholic alternatives. Trends in the market show a growing demand for locally produced alcoholic beverages. Swedish consumers are increasingly interested in supporting local producers and reducing their carbon footprint. This has led to a rise in the number of microbreweries and distilleries in the country, as well as an increase in the popularity of Swedish-made wines. Furthermore, there is a growing interest in organic and sustainable alcoholic beverages, with consumers seeking out products that are made with environmentally friendly practices. Local special circumstances have also played a role in the development of the Alcoholic Drinks market in Sweden. The country has a strong drinking culture, with alcohol consumption being deeply ingrained in social gatherings and celebrations. However, there has been a shift towards more responsible drinking habits, with a focus on moderation and quality over quantity. This has led to an increased interest in premium and higher-end alcoholic beverages, as well as a decrease in overall alcohol consumption. Underlying macroeconomic factors have also contributed to the growth of the Alcoholic Drinks market in Sweden. The country has a strong economy and high disposable income levels, allowing consumers to spend more on premium and higher-priced alcoholic beverages. Additionally, Sweden has a well-developed retail infrastructure, with a wide range of distribution channels for alcoholic drinks. This has made it easier for consumers to access a variety of products and has contributed to the growth of the market. In conclusion, the Alcoholic Drinks market in Sweden is experiencing growth due to changing customer preferences, including a demand for premium and locally produced beverages, as well as a focus on healthier and more sustainable options. Local special circumstances, such as the country's drinking culture and emphasis on responsible consumption, have also influenced market trends. Additionally, underlying macroeconomic factors, such as a strong economy and well-developed retail infrastructure, have contributed to the growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.