Hard Seltzer - Australia & Oceania

The Hard Seltzer market in Australia & Oceania is experiencing significant growth and development.

Customer preferences: Customers in Australia & Oceania are increasingly seeking low-calorie and low-sugar beverage options. The health-conscious trend among consumers has led to a shift towards healthier alternatives to traditional alcoholic beverages. Hard Seltzers, with their lower calorie and sugar content compared to other alcoholic beverages, have gained popularity among consumers who are looking for a lighter and more refreshing drink option.

Trends in the market: The Hard Seltzer market in Australia & Oceania is witnessing a surge in product innovation and variety. With the increasing demand, both local and international brands are entering the market, offering a wide range of flavors and options to cater to different consumer preferences. This trend is driving competition in the market and providing consumers with more choices.

Local special circumstances: Australia & Oceania's warm climate and outdoor lifestyle make it an ideal market for Hard Seltzers. The refreshing and light nature of Hard Seltzers makes them a popular choice for consumers during hot summer months and outdoor activities. Additionally, the region's vibrant and diverse food culture provides opportunities for Hard Seltzer brands to collaborate with local food establishments and create unique flavor combinations that appeal to the local palate.

Underlying macroeconomic factors: The growing popularity of Hard Seltzers in Australia & Oceania can be attributed to several macroeconomic factors. Firstly, the region has experienced steady economic growth, leading to increased disposable incomes among consumers. This has allowed consumers to spend more on premium and innovative beverage options, including Hard Seltzers. Secondly, the rise of social media and digital platforms has facilitated the spread of trends and influenced consumer behavior. The popularity of Hard Seltzers among influencers and celebrities has further fueled the demand for these beverages in the region. Lastly, the increasing focus on health and wellness has driven consumers to seek out healthier alternatives to traditional alcoholic beverages, positioning Hard Seltzers as an attractive option. In conclusion, the Hard Seltzer market in Australia & Oceania is developing rapidly due to changing customer preferences, a wide range of product options, the region's climate and lifestyle, as well as underlying macroeconomic factors. The market is expected to continue its growth trajectory as more consumers embrace the trend of healthier and lighter alcoholic beverage options.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.