Cider, Perry & Rice Wine - Italy

The Cider, Perry & Rice Wine market in Italy has been experiencing significant growth in recent years.

Customer preferences: Italian consumers have shown an increasing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. This can be attributed to several factors, including changing taste preferences and a desire for new and unique drinking experiences. Additionally, these beverages are often perceived as healthier alternatives to traditional alcoholic drinks, as they are typically lower in alcohol content and may contain natural ingredients.

Trends in the market: One of the key trends in the Italian Cider, Perry & Rice Wine market is the emergence of craft and artisanal products. Consumers are seeking out locally produced beverages that offer high quality and unique flavors. This trend is driven by a desire for authenticity and a connection to the local culture and traditions. As a result, small-scale producers have been able to gain a foothold in the market, offering a wide range of innovative and premium products. Another trend in the market is the increasing popularity of flavored ciders, perries, and rice wines. Manufacturers are capitalizing on consumer demand for variety and experimentation by introducing new flavors and combinations. This trend appeals to a younger demographic who are looking for exciting and unconventional drinking options.

Local special circumstances: Italy has a rich culinary and beverage tradition, and this plays a significant role in the development of the Cider, Perry & Rice Wine market. Italian consumers have a strong appreciation for food and drink, and they often seek out products that complement their meals. Cider, perry, and rice wine offer a versatile and refreshing accompaniment to a wide range of Italian dishes, making them an appealing choice for consumers.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in Italy can also be attributed to broader macroeconomic factors. Italy has experienced a period of economic stability and growth in recent years, which has led to increased disposable income and consumer spending. As a result, consumers have more money to spend on non-essential items, such as specialty beverages. Additionally, the tourism industry in Italy has been booming, attracting visitors from around the world who are eager to explore the country's culinary offerings. This influx of tourists has created a demand for unique and local products, including cider, perry, and rice wine.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.