The Cricket Ticket Sales Market in Japan, within the Sports Market, has been witnessing slow growth due to factors such as declining interest in the sport and limited availability of tickets. Despite negligible growth, technological advancements and increasing fan engagement may positively impact the market in the future.
Customer preferences: As Japanese society becomes increasingly tech-savvy, a growing number of cricket fans are purchasing tickets online, shifting away from more traditional methods like phone or in-person purchases. This trend is driven by the convenience and efficiency of digital transactions, as well as the desire for contactless experiences during the ongoing COVID-19 pandemic. Additionally, as more young adults in Japan express interest in cricket, ticket sales are reflecting a generational shift towards new and diverse sporting preferences.
Trends in the market:
In Japan, there has been a significant increase in the popularity of cricket, resulting in a rise in demand for cricket match tickets. This trend can be attributed to the country’s growing interest in international sports, as well as the promotion of cricket by local organizations and media outlets. The trajectory of this trend shows a continuous increase in ticket sales, especially with the upcoming 2020 Tokyo Olympics which will feature cricket as a demonstration sport. This development is significant for industry stakeholders as it presents opportunities for partnerships and sponsorships, and also highlights the potential for growth in the overall Sports market in Japan. Additionally, this trend has implications for the development of infrastructure and facilities to support the growth of the cricket market, which will benefit both players and spectators.
Local special circumstances:
In Japan, the Cricket Ticket Sales Market is heavily influenced by the countrys cultural traditions and customs. Cricket is a relatively new sport in Japan and has yet to gain the widespread popularity it enjoys in other parts of the world. As a result, cricket ticket sales are mainly driven by expats and international visitors, rather than the local population. Additionally, there are strict regulations surrounding sporting events and ticket sales in Japan, making it challenging for the cricket market to reach its full potential. However, with the growing globalization and increasing interest in international sports, the market is expected to see gradual growth. Moreover, the unique cultural aspects of Japan, such as a strong emphasis on punctuality and perfectionism, play a crucial role in shaping the dynamics of ticket sales in the cricket market.
Underlying macroeconomic factors: The Cricket Ticket Sales Market in Japan is heavily influenced by macroeconomic factors such as overall economic stability, consumer purchasing power, and government policies. Japans economy, being one of the largest in the world, has a significant impact on the consumer spending patterns for sports and entertainment. Strong economic growth and high disposable income contribute to the robust demand for premium cricket tickets. Additionally, the governments support for the development of sports infrastructure and initiatives in promoting sports events also plays a crucial role in driving ticket sales in the cricket market. Moreover, the demographics of Japan, with a large population of young and affluent individuals, present a promising market for the growth of cricket ticket sales. The overall favorable macroeconomic conditions in Japan make it a lucrative market for the growth of the Cricket Ticket Sales Market within the Sports Market.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
