Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Spain is experiencing significant growth and development, driven by changing customer preferences and local special circumstances.
Customer preferences: Spanish consumers have shown a strong preference for traditional TV and home video content, with a significant portion of the population still relying on broadcast television for their entertainment needs. This preference can be attributed to several factors, including the availability of a wide range of channels and programming options, as well as the cultural significance of television in Spanish society. Additionally, many consumers in Spain still value the communal experience of watching television with family and friends, which further contributes to the popularity of traditional TV.
Trends in the market: One of the key trends in the Traditional TV & Home Video market in Spain is the increasing demand for streaming services. While traditional TV remains popular, there has been a noticeable shift towards online streaming platforms such as Netflix and Amazon Prime Video. This trend can be attributed to the convenience and flexibility offered by streaming services, as well as the availability of a vast library of content. Spanish consumers are increasingly opting for streaming services to access their favorite TV shows and movies, often binge-watching entire seasons in one sitting. Another trend in the market is the growing popularity of smart TVs. These devices offer built-in internet connectivity and access to streaming services, allowing consumers to easily switch between traditional TV and online content. The convenience and seamless integration of smart TVs have made them a preferred choice for many Spanish households, further driving the growth of the Traditional TV & Home Video market.
Local special circumstances: Spain has a strong tradition of producing high-quality television content, which has contributed to the popularity of traditional TV in the country. Spanish television series, known as "telenovelas," have gained international acclaim and have a dedicated fan base both domestically and abroad. The success of these series has not only boosted the local TV industry but has also generated interest in Spanish content among international audiences. Additionally, the Spanish government has implemented regulations to support the local TV and film industry. These regulations include quotas for the amount of European and Spanish content that must be broadcasted, as well as financial incentives for the production of local content. These measures have helped to promote the growth of the Traditional TV & Home Video market in Spain by ensuring a steady supply of high-quality programming.
Underlying macroeconomic factors: The overall economic stability and disposable income levels in Spain have also played a role in the development of the Traditional TV & Home Video market. Despite the economic challenges faced by the country in recent years, the Spanish economy has shown signs of recovery, leading to increased consumer spending. As a result, more households are able to afford television subscriptions and home video equipment, contributing to the growth of the market. In conclusion, the Traditional TV & Home Video market in Spain is experiencing growth and development due to changing customer preferences, such as the increasing demand for streaming services and the popularity of smart TVs. Local special circumstances, including the strong tradition of producing high-quality television content and government regulations supporting the local industry, have also contributed to the market's growth. Additionally, the overall economic stability and disposable income levels in Spain have played a role in driving consumer spending in the Traditional TV & Home Video market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
